IIFA Launches Digital Concert Series Amid Coronavirus Pandemic
News
oi-Swikriti Srivastava
By P T I
To
encourage
people
to
stay
at
home
and
safe
during
the
coronavirus
outbreak,
the
International
Indian
Film
Academy
(IIFA)
has
started
a
digital
concert
series
#IIFAHumSabSaathHain.
The
series
was
launched
on
Sunday
alongside
PM
Narendra
Modi's
call
for
Janata
Curfew
to
help
check
the
spread
of
COVID-19.
#IIFAHumSabSaathHain
is
part
of
IIFA's
larger
#IIFAStayAtHomeConcerts
featuring
multi-talented
Indian
artists,
singers
and
musicians
live
on
the
official
IIFA
Facebook
page.
These
concerts
will
be
simulcast
on
the
artistes'
respective
social
media
handles,
Colors
and
MTV
India
pages
every
evening
at
5
pm
till
March
31.
The
series
began
with
singers
Harshdeep
Kaur,
Sukhbir
Singh
and
Arjun
Kanungo
wherein
they
entertained
the
audience
from
afar
while
using
the
online
platform
to
educate
their
fans
about
the
COVID-19
outbreak.
Harshdeep,
who
sang
'Ek
Onkar',
said
it
is
a
challenging
time
for
everyone
as
we
all
pause
and
relook
at
our
world
and
lives.
"At
such
times
we
need
to
bring
people
together
through
every
means
possible.
I
commend
Wizcraft
International
for
this
unique
initiative
#IIFAHumSabSaathHain
and
am
delighted
to
have
kickstarted
the
concert
series," she
said
in
a
statement.
Arjun,
who
performed
renditions
of
'Tu
hee
re' and
'Woh
lamhe',
said
it's
important
for
people
to
work
together
in
these
trying
times.
"If
I
can
make
a
couple
of
people
feel
better
about
staying
at
home
I
am
happy
to
go
live
on
social
media
every
day,"
he
added.
Sukhbir
sang
his
hit
tracks
such
as
'Ishq
tera
tadpadve',
'Sauda
khara
khara'
and
'Punjabi
munde'
and
entertained
the
audience.
On
Tuesday,
the
series
featured
singer
Shilpa
Rao
at
5
pm,
along
with
Lisa
Mishra
and
AKULL.
On
Wednesday,
one
will
see
a
gig
by
Anusha
Mani,
Amrita
Nayak
and
Sangeet
Haldipur.
Other
artists
who
have
joined
the
initiative
are
Irrfan
Khan,
Manj
Musik
from
RDB,
B
Praak,
Jassie
Gill,
Papon,
Meghna
Mishra,
Divya
Kumar,
Asees
Kaur
and
many
more.
As
always,
IIFA
is
dedicated
to
building
bridges
across
cinemas,
businesses,
communities
and
nations,
creating
everyone's
dream
One
People.
One
World'.
With
the
introduction
of
our
digital
concert
series
#IIFAHumSabSaathHain,
we
strive
to
bring
about
togetherness
in
this
trying
times.
"Keeping
up
with
the
spirit
of
the
noble
initiative
#JantaCurfew
initiated
by
the
Hon'ble
PM
Shri
Narendra
Modi,
we
hope
to
promote
social
distancing
and
at
the
same
time
entertain
audiences
by
providing
access
to
their
favourite
performers
in
the
comfort
of
their
own
homes
as
#IndiaFightsCorona,
Andre
Timmins,
co-founder-director-
Wizcraft
International,
added.
IIFA
partnered
with
Viacom18's
trending
campaign:
PauseForACause,
encouraging
people
to
pause
and
step
out
to
applaud
the
health
workers
and
people
manning
the
essential
services.
The
2020
edition
of
IIFA
was
called
off
due
to
coronavirus.