Indore To Host 21st Edition Of IIFA Awards From March 27-29
News
oi-Swikriti Srivastava
By Pti
The
21st
edition
of
the
International
Indian
Film
Academy
Awards
(IIFA
Awards)
will
be
held
in
Indore
from
March
27-29,
while
Bhopal
will
host
a
function
in
run
up
to
the
mega
Bollywood
event.
This
was
announced
by
IIFA
organisers
in
the
presence
of
Bollywood
actors
Salman
Khan
and
Jacqueline
Fernandez
and
Madhya
Pradesh
Chief
Minister
Kamal
Nath
at
a
press
conference.
An
event
related
to
the
IIFA
Awards
will
be
held
in
Bhopal
on
March
21,
while
the
main
function
spanning
over
three
days
will
be
organised
in
Indore
from
March
27-29,
they
said.
This
will
be
the
21st
edition
of
the
awards,
which
first
started
in
2000
and
later
became
one
of
the
most
high-
profile
events
related
to
the
Hindi
film
industry.
The
usually
star-studded
event
has
been
held
in
several
cities
across
the
world,
including
New
York,
Madrid,
Bangkok
and
Singapore,
in
the
last
20
years.
It
celebrates
the
various
facets
of
Bollywood
and
its
achievements.
Indore
is
not
just
the
birth
place
of
legendary
playback
singer
Lata
Mangeshkar,
but
also
of
Salman.
"Though
I
was
conceived
in
Bombay
(Mumbai)
I
was
born
in
Indore," said
Salman,
who
shares
deep
connect
with
Indore,
a
commercial
city
which
has
been
topping
cleanliness
ranking
in
the
last
few
years.