For Quick Alerts
    ALLOW NOTIFICATIONS  
    For Daily Alerts
    Videos

      INOX Theatres Slams Gulabo Sitabo OTT Release Announcement: Read Full Statement

      |

      It was recently announced that Shoojit Sircar's new film, Gulabo Sitabo would be releasing on OTT platform, considering that cinema halls have been shut due to the lockdown. A few other filmmakers may also be considering this option as it cannot be said as to when things will get back to normalcy and cinemas will open again.

      INOX Slams Gulabo Sitabo OTT Release Announcement

      However, one of the biggest names in the cinema business in India, INOX theatres has released a statement, in which they have expressed disappointment in films choosing OTT platforms over theatres. The statement also speaks of taking 'retributive measures' against the producers of Gulabo Sitabo, and urges other filmmakers to not break the longstanding partnerships with theatres.

      The statement started off, "INOX would like to express extreme displeasure and disappointment on an announcement made by a production house today, to release their movie directly on an OTT platform by skipping theatrical window run. The decision of the production house to deviate from the globally prevalent content windowing practice is alarming and disconcerting."

      It continued, "Cinemas and content creators have always been into mutually beneficial partnerships, where one's action provided fillip to another's revenues. INOX has been investing profoundly towards adding world class quality screens, across the country, only to provide more eyeballs to the great content being produced. This partnership has endured for decades, and has provided succour to each other. In these troubled times, it is disturbing to see one of the partners not interested in continuing the mutually beneficial relationship, especially when the need of the hour is to stand shoulder to shoulder with each other, and bring the film industry back to its vibrant best."

      Talking about how they plan to deal with the broken partnership, it said, "Such acts, though isolated, vitiate the atmosphere of mutual partnership and paint these content producers as fair-weather friends rather than all-weather life-long partners. Needless to say, INOX will be constrained to examine its options, and reserve all rights, including taking retributive measures, in dealing with fair-weather friends."

      "INOX would like to reiterate that as the backbone of the cinematic value chain, this windowing pattern has done wonders in terms of revenues for the content creators and all other stakeholders, as if offers them the opportunity to extract the best from all available mediums, which include cinemas, OTT platforms as well as satellite," it concluded, adding, "INOX would like to urge all content creators not to skip the theatrical run, and stay with the age old and established windowing pattern, which is in the best interests of all stakeholders in the value chain."

      Gulabo Sitabo stars Ayushmann Khurrana and Amitabh Bachchan in the lead. The film was scheduled for release on April 17, but could not because of the COVID-19 lockdown in India. Producers of the film have now chosen to go ahead with a digital release, and so, the film will be releasing on Prime Video, on June 12, 2020.

      ALSO READ: Shoojit Sircar Says He Is Open To A Digital Release Of Ayushmann-Amitabh Starrer Gulabo Sitabo

      ALSO READ: Lockdown Impact: Gulabo Sitabo & Other Films Likely To Skip Theatres And Go Direct To Digital

      Get Instant News Updates
      Enable
      x
      Notification Settings X
      Time Settings
      Done
      Clear Notification X
      Do you want to clear all the notifications from your inbox?
      Settings X
      We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more
      X