The
working
of
the
Hindi
film
industry,
particularly
with
regard
to
the
box
office
being
a
determinant
of
success,
is
being
called
into
question
by
many
lately.
Actor
Kunal
Khemu
shared
his
views
on
this
in
a
recent
interview.
He
admitted
that
the
box
office
precedes
everything,
including
talent
and
content.
He
further
said
that
this
model
is
sustained
by
a
whole
ecosystem,
and
if
anything
has
to
be
changed,
then
everyone
who
is
part
of
the
ecosystem
is
responsible.
Speaking
to
Hindustan
Times,
Kunal
Khemu
pointed
out
that
the
box
office
driven
business
model
of
the
film
industry
has
been
established.
Talking
about
how
box
office
is
given
importance
above
all
else,
he
noted
how
a
film
fares
during
a
weekend
is
all
that
matters
to
the
people
backing
films.
Explaining
the
system,
Kunal
said,
"It
is
an
ecosystem.
There's
an
internal
process
of
a
film
that
starts
with
producers
and
directors
then
it
goes
beyond
that
process
to
the
marketing,
promotion,
distribution
and
eventually
exhibition.
It
becomes
about
what
kind
of
shows
a
film
get,
discussions
about
will
it
get
muscled
out
by
the
stronger
players.
If
there
is
too
much
competition,
you
might
not
get
any
show
or
not
get
a
release."
On
the
role
of
audience,
he
said,
"Yes,
the
consumer
is
the
one
who
has
to
make
all
the
decisions
and
make
a
difference.
But
bechara
consumers
also
has
to
be
aware
of
his
options.
A
lot
of
time
the
consumer
is
like
we
have
the
money
but
we
don't
know
when
the
film
came
and
went.
They
want
to
see
the
film
but
the
film
is
not
available
at
a
theatre
they
want
to
go,
it
is
only
available
at
10:50
at
night
in
some
obscure
location.
All
those
things
become
problematic."
Kunal
is
hopeful
for
a
better
and
responsible
way
of
functioning
in
the
future.
But
he
insists
that
everybody
who
is
part
of
the
film
industry's
ecosystem
is
responsible
for
working
towards
the
change.