Jewellery
brand
Tanishq's
recent
advertisement
has
created
an
uproar
on
social
media,
while
some
have
called
for
the
brand's
boycott,
others
have
said
the
brand
shouldn't
have
taken
down
the
controversial
ad.
Among
many,
Kangana
Ranaut
also
shared
her
anger
on
Twitter
against
the
ad
and
said
it
promotes
'love-jihad'
and
sexism,
and
claimed
it
was
wrong.
Now
Mini
Mathur
has
vented
out
her
frustration
on
Instagram.
Actress
Mini
Mathur,
who
married
Kabir
Khan
and
joined
a
Muslim
family
after
marriage,
has
expressed
the
frustration
of
people's
hate
against
the
ad.
Taking
to
her
Instagram
profile,
she
said,
"This
and
even
I
have
felt
a
lot
of
love
in
this
multi-cultural
marriage."
Mini
Mathur's
IG
Story
She
also
used
the
word
'Love
Jihad'
used
by
Kangana
in
her
tweet
and
added,
"And
now
Tanishq
had
to
remove
this
add
because
some
hardcore
people
gave
it
the
name
of
Love-Jihad.
Now
what
does
this
mean?" In
another
story
she
wrote,
"I'd
rather
the
world
turned
atheist
than
have
hate
as
a
religion."
Swara
Bhasker,
Soni
Razdan,
Richa
Chadha
Also
Spoke
In
Tanishq's
Support
Mini
posted
an
Instagram
story
that
it
was
sad
Tanishq
had
to
forcibly
remove
its
best
ad
ever.
She
added,
"As
a
Hindu,
we
need
to
be
very
vigilant
about
what
these
creative
terrorists
are
infusing
into
our
subconscious
mind,
we
should
investigate
on
this,
It
should
be
debated
and
evaluated
that
what
is
happening
in
our
mind
is
affecting
us.
This
is
the
only
way
to
save
our
civilization."
Apart
from
Mini,
Swara
Bhasker,
Soni
Razdan,
Richa
Chadha
and
Divya
Dutta
also
came
out
in
support
of
Tanishq.
Kangan's
Tweet
On
Tanishq's
Controversial
Ad
While
criticizing
Tanishq's
advertisement,
Kangana
had
tweeted,
"This
advertisement
is
wrong
in
many
ways.
A
Hindu
daughter-in-law
has
been
living
with
the
family
for
a
long
time
but
is
accepted
when
she
is
about
to
give
birth
to
a
heir
to
the
house.
So
is
it
only
a
baby
machine?
This
advertisement
not
only
promotes
love
jihad
but
also
promotes
gender
discrimination."
Tanishq
Also
Issued
A
Statement
About
The
Controversial
Ad
Tanishq
later
issued
a
statement
about
taking
the
ad
off-air
and
said
they
took
the
decision
keeping
in
mind
the
well
being
of
their
employees,
partners
and
store
staff
.
The
YouTube
link
for
the
advertisement
has
also
been
made
private
by
the
company.