Celebrities
are
hailing
the
decision
by
the
multinational
Hindustan
Unilever
to
drop
words
such
as
'fairness'
and
'whitening'
from
their
skin
care
products.
Richa
Chadha
is
one
such
star
who
is
extremely
happy
with
the
news,
and
took
to
her
Instagram
handle
to
say
that
she
and
the
brand
were
finally
in
agreement.
Sharing
a
photo
where
she
is
flaunting
a
T-shirt
which
reads,
'Not
fair
but
lovely',
Richa
was
in
full
support
of
the
decision.
She
wrote
that
before
we
attack
the
brand
for
not
doing
enough,
we
need
to
consider
that
it
takes
a
lot
for
ideas
to
change.
She
shared
how
she
herself
took
many
years
to
start
loving
her
complexion.
Richa
captioned
her
post,
"NOT
FAIR
BUT
LOVELY",
I
had
gotten
this
printed
on
a
T
shirt
back
in
2015.
Yesterday,
the
brand
@fairandlovely_id
and
I
were
finally
in
agreement!
Yesterday,
they
dropped
the
word
FAIR
from
their
product
name...
Before
you
attack
the
brand
for
only
paying
'lip
service',
please
remember,
it
takes
many
generations
for
ideas
to
change.
There
is
demand
and
hence
there
is
supply...We
have
been
told
since
we
were
children,
that
fairness
is
the
only
definition
of
beauty!
It
is
also
another
unfortunate
byproduct
of
colonialism
and
casteism!
But
it's
2020,
and
a
lot
of
BS
is
getting
dismantled
!"
She
continued,
"It
took
me
many
years
of
unlearning
to
gain
confidence
and
start
LOVING
my
complexion!
Der
aye
durust
aye,
I
say.
I
welcome
this
decision
by
the
brand...
and
it's
not
easy...
brands
have
a
thousand
meetings
before
they
change
even
the
FONT
in
their
logo...
I
hope
slowly
and
steadily
mindsets
change...
we
must
continuously
and
without
any
influence
of
the
West,
define
our
own
idea
of
beauty.
Beauty
must
be
inclusive!
Bravo
@fairandlovely_id
#NotFairButLovely
#RacismIsAVirus
#RichaChadha
#richareccomends
#Truth
#lockdown
#selfhate
#postcolonial
#actorslife
#fairandlovely."