In the wake of all the anti-racist movements taking place across the globe, especially after US-based George Floyd's tragic death, Hindustan Unilever Limited (HUL) recently announced the rebranding of its flagship brand Fair & Lovely. The company said that it will drop the word 'Fair' in the brand name 'Fair & Lovely.'
The official Twitter account of Hindustan Unilever posted a statement, in which it said that the company will get rid of the word fair from all their Fair & Lovely range of products.
The tweet read, "We're committed to a skincare portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That's why we're removing the words 'fairness', 'whitening' & 'lightening' from products, and changing the Fair & Lovely brand name."
Many celebrities and netizens welcomed this progressive decision with open arms.
Shah Rukh Khan's Daughter Suhana Supports HUL's Decision To Axe 'Fair' From Fair & Lovely
The star kid took to her Instagram story and wrote, "Hindustan Unilever announced that it would rebrand its skin-lightening cream 'Fair and Lovely' and drop the word 'Fair' from the product'. It has also committed that it will remove all suggestions that success is linked to skin tone or colour in its communication."
Suhana Was Once Described As 'Dusky' By Her Superstar-Father Shah Rukh Khan
In an interview in 2018, King Khan had said, "I'll be honest; my daughter is sanwli (dusky), but she's the most beautiful girl in the world. And nobody can tell me otherwise." Interestingly, it is to be noted that Shah Rukh Khan is a brand ambassador of Fair and Handsome.
Kangana Ranaut Also Lauded HUL's Decision
On behalf of the actress, her team tweeted, "It has been a long and sometimes a very lonely battle but results only happen when the whole nation participates in the movement." In the past, the Manikarnika star had turned down a Rs 2 crore offer to promote a fairness cream.
'What A Beautiful Beginning,' Says Abhay Deol
The Dev D actor took to his Instagram page and wrote, "It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It's the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower."