Sunny Leone Unveils Her New Ad Campaign For PETA At Lakmé Fashion Week 2020
Today, at Lakmé Fashion Week's Sustainable Fashion Day, actress Sunny Leone unveiled her new ad for People for the Ethical Treatment of Animals (PETA) India. The ad tries to shed light on the fact tha
Today,
at
Lakmé
Fashion
Week's
Sustainable
Fashion
Day,
actress
Sunny
Leone
unveiled
her
new
ad
for
People
for
the
Ethical
Treatment
of
Animals
(PETA)
India.
The
ad
tries
to
shed
light
on
the
fact
that
more
than
a
billion
cows,
buffaloes,
and
other
animals
are
tormented,
killed,
and
skinned
every
year
for
the
global
leather
industry.
The
campaign
has
been
shot
by
ace
Bollywood
photographer
Avinash
Gowariker.
Sunny
said,
"With
so
many
wonderful
vegan
shoes,
bags,
and
jackets
to
choose
from,
there's
no
reason
to
choose
to
hurt
the
environment
and
take
a
life
by
wearing
an
animal's
skin." She
went
on
to
add,
"After
learning
about
the
horrors
of
leather
production
from
my
friends
at
PETA
India,
I
vow
to
save
animals
and
the
planet
by
kicking
leather
to
the
curb
and
urge
my
fans
to
join
me."
On
being
quizzed
about
her
decision
to
turn
vegan,
Sunny
replied,
“It
was
an
easy
choice
to
make.
I
said
I
cannot
do
this
because
it
hurts
them.
They
(animals)
did
nothing
wrong,
they
are
innocent.”
Sunny
also
revealed
that
PETA
India,
in
order
to
help
shoppers,
has
now
introduced
a
'PETA-Approved
Vegan' logo
that
companies
will
use
to
label
their
vegan
products.
For
the
uninitiated,
Leone
was
named
PETA
India's
Person
of
the
Year
in
2016
and
previously
starred
in
the
organization's
anti-fur,
pro-vegetarian,
and
dog
and
cat
sterilization
campaigns.
On
the
work
front,
the
stunning
actress
is
currently
busy
shooting
for
a
yet-untitled
web
series.
She
will
next
be
seen
on
screen
in
a
lead
role
in
the
horror-comedy
Koka
Kola.