The
deadly
coronavirus
pandemic
has
plagued
the
entertainment
industry
since
last
year
and
again
the
Hindi
film
industry
has
come
to
a
halt,
given
the
huge
spike
in
COVID-19
cases
due
to
the
second
wave
of
infections.
Last
year,
during
the
lockdown,
Aditya
Chopra
lent
his
support
to
thousands
of
daily
wage
earners
of
the
film
industry
by
crediting
money
directly
into
their
bank
accounts.
The
biggest
production
house
of
India,
Yash
Raj
Films,
has
again
decided
to
come
forward
in
this
moment
of
need
and
is
launching
the
'Yash
Chopra
Saathi
Initiative'
to
provide
support
to
thousands
of
daily
workers
in
the
film
industry.
Aditya
Chopra
has
taken
cognizance
of
the
massive
socio-economic
and
humanitarian
crisis
that
the
daily
workers
of
the
industry
are
currently
facing
and
The
Yash
Chopra
Foundation
-
is
rolling
out
the
'Yash
Chopra
Saathi
Initiative'
so
that
thousands
of
daily
wage
earners
can
tide
over
these
turbulent
and
highly
unpredictable
times.
As
part
of
the
initiative,
the
foundation
will
initiate
a
direct
benefit
transfer
of
Rs
5000
to
the
women
and
senior
citizens
of
the
industry
as
well
as
distribute
Ration
kits
to
workers
for
a
family
of
4
for
an
entire
month
through
their
NGO
partners
Youth
Feed
India.
Through
an
online
application
process
at
https://yashchoprafoundation.org,
those
in
need
can
apply
immediately
to
avail
this
support
from
YRF.
Akshaye
Widhani,
Senior
Vice
President,
Yash
Raj
Films
says,
"The
Yash
Chopra
Foundation
is
committed
to
constantly
and
relentlessly
being
a
support
system
to
the
Hindi
film
industry
and
its
workers
who
have
been
an
integral
part
of
our
50
year
journey.
The
pandemic
has
pushed
the
backbone
of
our
industry,
the
daily
workers,
to
a
breaking
point
and
YRF
wants
to
support
as
many
workers
and
their
families
who
are
in
need
due
to
the
loss
of
livelihood.
Yash
Chopra
Saathi
Initiative
is
aiming
to
provide
support
to
the
pandemic
hit
workers
of
our
industry
who
we
urgently
need
to
focus
on."