Akshay Kumar's Bell Bottom Set To Release On OTT With A Rs 150 Crore Deal: Report
Akshay Kumar's Bell Bottom is now opting for an OTT release. Bell Bottom produced by Jackky Bhagnani, Vashu Bhagnani, and Nikkhil Advani, was set for a theatrical release on May 28, 2021.
With
the
country
slowly
going
back
to
lockdown
mode,
filmmakers
are
moving
towards
OTT
releases
once
again.
While
Salman
Khan's
Radhe
is
set
for
a
hybrid
release
with
TV
channels
and
pay-per-view
services,
Farhan
Akhtar's
Toofaan
is
set
to
release
on
Amazon
Prime
Video.
According
to
reports,
now
Akshay
Kumar's
Bell
Bottom
is
also
opting
for
an
OTT
release.
A
Pinkvilla
report
said
that
the
makers
have
already
started
conversations
for
a
direct
to
digital
premiere
and
expect
a
deal
of
up
to
Rs
150
crore.
The
source
told
the
portal
that
the
Bell
Bottom
team
is
in
talks
with
Amazon
Prime
Video
as
well
as
Disney+
Hotstar.
Bell
Bottom
produced
by
Jackky
Bhagnani,
Vashu
Bhagnani,
and
Nikkhil
Advani,
was
set
for
a
theatrical
release
on
May
28,
2021.
"The
makers
were
all
set
for
a
theatrical
release
on
May
28,
but
in
current
times,
it's
unlikely
for
any
film
to
arrive
in
the
cinema
halls
at
least
till
the
month
of
July.
The
cases
are
on
the
rise
every
day
and
are
showing
no
signs
of
slowing
down.
After
multiple
rounds
of
internal
discussions,
the
Bell
Bottom
team
has
initiated
a
conversation
with
the
digital
giant,
Disney+
Hotstar
for
a
digital
premiere," the
source
said.
The
report
also
revealed
that
the
film's
digital
rights
were
already
sold
to
Amazon,
and
now
the
makers
are
considering
Prime
and
Hotstar
for
an
exclusive
digital
premiere.
"While
Amazon
has
made
an
offer
of
around
Rs
125
crore
plus
to
the
film,
the
makers
are
expecting
something
in
the
vicinity
of
Rs
150
crore.
They
have
now
gone
to
Disney+
Hotstar
and
the
final
rounds
of
discussions
are
going
on
at
the
moment,"
the
source
added.
If
these
reports
turn
out
to
be
true,
Bell
Bottom
will
be
Akshay
Kumar's
second
film
to
get
a
direct
OTT
release
after
Laxmii.
The
horror-comedy
was
reportedly
settled
for
a
digital
premiere
with
a
blanket
value
of
Rs
140
crore
approx.
However,
the
film
failed
to
impress
the
critics
and
audiences
alike.