Bollywood
star
Ayushmann
Khurrana
is
a
thought-leader
who
is
aiming
to
bring
constructive,
positive
changes
in
society
with
his
progressive,
conversation
starting
entertainers.
Ayushmann,
voted
as
one
of
the
most
influential
people
of
the
world
by
TIME
Magazine,
has
been
recently
appointed
as
UNICEF's
Celebrity
Advocate
for
their
global
campaign
EVAC
(Ending
Violence
Against
Children).
On
International
Day
for
the
Girl
Child,
Ayushmann
has
a
special
message
to
the
people
of
our
country.
The
actor
said,
"As
UNICEF's
Celebrity
Advocate
towards
ending
violence
against
children,
I
firmly
believe
that
discrimination
and
violence
against
girls
is
unacceptable
and
holds
us
back
as
a
developed
and
caring
society.
COVID-19
has
added
to
the
challenges
faced
by
girls.
With
limited
access
to
mobiles
or
the
internet,
girls
have
faced
restrictions
in
accessing
remote
learning
and
in
having
their
health,
nutritional
and
social
needs
treated
on
par
with
the
boys
in
their
families."
He
adds,
"At
the
same
time
lockdowns
for
COVID
prevention
have
increased
incidence
of
gender-based
violence.
Latest
data
from
National
Crime
Records
Bureau
(NCRB)
shows
that
child
marriages
have
increased
by
as
much
as
50%
during
the
pandemic."
He
further
added,
"On
the
International
Day
of
the
Girl
Child,
we
need
to
draw
attention
to
the
many
challenges
and
discriminations
girls
face;
promote
girls'
empowerment
and
ensure
their
human
rights.
We
need
to
prioritize
girls'
education,
treat
their
rights
on
par
with
those
of
boys,
provide
them
with
skills
and
livelihood
opportunities
and
engage
with
boys
and
men
to
address
patriarchal
mindsets."
Ayushmann
also
highlighted
his
goalposts
as
an
EVAC
advocate
in
India
to
educate
people
about
the
needs
of
the
girl
child.
He
said,
"My
aim
is
to
initiate
powerful
conversations
that
help
all
of
us
understand
the
challenges
girls
continue
to
live
and
grow
with
even
today,
and
how
we
all
can
and
must
play
our
part
in
changing
this.
There
are
few
simple
ways
in
which
we
can
all
begin
to
make
a
difference."
Ayushmann
explained,
"The
first
step
is
towards
making
ourselves
aware
of
our
own
actions,
within
our
own
families.
Can
we
be
aware
of
the
small
ways
in
which
girls
are
discriminated
against
at
home,
such
as
eating
after
their
brothers,
not
allowed
to
play
outside,
denied/restricted
access
to
phones
and
the
internet,
different
curfew
times
for
girls
and
boys
are
a
few
that
come
to
mind.
Ending
these
practices,
one
family
at
a
time,
will
change
how
we
value
girls
and
respect
them."
He
added,
"Secondly,
with
schools
beginning
to
safely
re-open
now,
it's
important
that
all
parents
send
their
children,
including
girls
back
to
school,
while
ensuring
COVID
protocols.
Girls
who
finish
school
are
less
likely
to
marry
young.
Education
and
skilling
contribute
to
making
girls
assertive
in
the
decisions
that
shape
their
lives.
This
leads
to
better
results
for
children--both
girls
and
boys--and
creates
a
social
environment
where
they
can
better
achieve
their
full
potential."
The
actor
stated,
"A
lack
of
value
on
girls'
education
leads
to
a
high
incidence
of
child
marriage,
which
perpetuates
an
intergenerational
cycle
of
violence,
poverty
and
ill-health.
Even
though
India
has
made
significant
gains
towards
reducing
the
incidence
of
child
marriage,
one
out
of
three
child
brides
still
lives
in
India.
Finally
and
importantly,
as
parents,
friends,
peers
we
must
engage
with
boys
and
men
to
promote
positive
gender
practices
and
norms
and
end
the
culture
of
violence."