Prime
Video
India
today
announced
an
exclusive
licensing
deal
with
India's
biggest
production
house
Yash
Raj
Films
(YRF)
that
will
make
the
streaming
service
the
home
to
the
studio's
four
massively
mounted
upcoming
theatrical
releases.
As
part
of
this
deal,
Prime
Video
will
have
exclusive
global
streaming
rights
to
these
four
most
anticipated
titles
under
the
Yash
Raj
Films
banner.
Doubling
down
on
its
commitment
to
offer
seamless
access
to
the
best
movies
to
viewers
from
the
safety
and
convenience
of
their
homes,
Prime
Video
will
stream
these
titles
just
four
weeks
after
their
theatrical
release.
The
high-octane
content
slate
includes
films
across
genres-including
much-awaited
heist
comedy
Bunty
Aur
Babli
2
starring
Saif
Ali
Khan,
Rani
Mukerji,
Siddhant
Chaturvedi,
and
the
gorgeous
debutant
Sharvari;
Ranbir
Kapoor,
Vaani
Kapoor
and
Sanjay
Dutt's
mega-action
entertainer
Shamshera;
historical
action
spectacle
Prithviraj
based
on
the
life
of
fearless
King
Prithviraj
Chauhan
starring
Akshay
Kumar,
Sanjay
Dutt,
Manushi
Chhillar
and
Sonu
Sood;
Ranveer
Singh's
big
ticket
family
entertainer
with
a
powerful
social
message
Jayeshbhai
Jordaar.
"At
Prime
Video,
we
are
intently
focused
on
bringing
the
biggest
&
the
best
entertainment
to
our
customers
and
this
partnership
with
Yash
Raj
Films
is
the
perfect
demonstration
of
that
commitment," said
Gaurav
Gandhi,
country
head,
Prime
Video
India.
"Over
the
last
four
years,
we
have
been
consistently
bringing
blockbuster
movies
to
entertain
audiences
from
the
comfort
of
their
homes
and
on
a
screen
of
their
choice.
The
global
digital
premieres,
four
weeks
after
theatrical
release,
will
not
only
delight
our
Prime
Members,
but
will
also
help
significantly
increase
the
reach
and
viewing
base
for
these
highly
anticipated
films
-
in
India
and
around
the
world.
Yash
Raj
Films
is
known
to
deliver
some
of
the
finest
cinematic
experiences
to
audiences,
and
we
are
super
thrilled
to
partner
with
them
for
these
films."
The
deal
further
strengthens
the
long-standing
and
ever-growing
relationship
between
Prime
Video
and
Yash
Raj
Films,
with
the
former
already
housing
some
of
the
YRF
classics-including
Darr,
Dilwale
Dulhania
Le
Jayenge,
Silsila,
Chandni,
Dil
To
Pagal
Hai,
and
many
more.
And
recently,
the
worldwide
digital
premieres
of
titles
such
as
Thugs
of
Hindostan,
War,
Mardaani,
and
more
have
garnered
much
appreciation
and
love
from
the
audiences.
Akshaye
Widhani,
Senior
Vice
President,
Yash
Raj
Films,
added:
"In
Prime
Video,
we
have
found
a
partner
that
not
only
shares
our
vision
of
offering
engaging
cinematic
experiences,
but
also
provides
global
distribution
to
the
best
stories
from
the
Indian
entertainment
ecosystem.
We
are
excited
to
ink
this
exclusive
streaming
deal
with
Prime
Video,
which
will
enable
our
upcoming
titles
to
travel
beyond
geographies
and
add
further
value
to
Prime
Video's
stellar
content
library."
Prime
Video
in
India
has
a
large
catalogue
of
Hindi
movies
for
their
viewers
to
enjoy,
with
content
tie-ups
with
most
of
the
top
production
houses
in
Bollywood.
The
video
on-demand
service
offers
its
viewers
access
to
unlimited
video
streaming,
with
a
wide
selection
of
local
language
movies,
U.S.
TV
shows,
and
more,
as
it
continues
to
add
new
and
exclusive
content,
including
original
Indian
TV
shows.