The
heritage
production
house,
Pooja
Entertainment
has
created
a
trail-blazing
precedent
by
joining
hands
with
India's
celebrated
'Recycle
Man,'
Dr
Binish
Desai
to
recycle
its
production
waste
and
minimize
its
carbon
footprint.
Producer
Deepshikha
Deshmukh
who
has
bought
the
Recycle
man
on
board
and
has
championed
greener
sets
devoid
of
single-use
plastics
as
much
as
possible
during
the
making
of
films
like
Coolie
No.
1
and
Bellbottom
tells,
"I
was
terribly
anxious
about
what
to
do
about
the
masks
and
PPE
kits
generated
on
sets.
We
wanted
to
take
sustainability
on
our
film
sets
to
a
different
level
and
it
is
now
wonderful
to
have
Dr
Binish
on
board.
He
is
an
inspiring
social
entrepreneur
working
on
industrial
waste
recycling
and
management
and
he
will
guide
us
about
the
various
ways
we
can
recycle
and
upcycle
all
of
our
production
waste.
Be
it
the
construction
material
that
is
used
to
build
structures
on
sets,
the
plastic
used,
PPE
kits
and
masks
or
even
the
sediments
of
tea
and
coffee
left
behind
in
cups,
we
will
make
sure
that
we
make
eco-sensitivity
a
part
of
our
projects
."
The
sustainability
and
zero
waste
philosophy
will
be
extended
to
even
Pooja
Entertainment's
offices
and
Dr
Binish
will
act
as
a
consultant
for
the
production
house
and
on
films,
they
make
in
the
future.
He
says,
"This
is
the
first
time
I
am
consulting
a
film
production
house.
Pooja
Entertainment's
vision
and
commitment
to
change
took
me
by
complete
surprise
and
I
am
very
excited
to
see
what
we
can
do
and
how
we
can
bring
a
change
together.
I
have
always
said
that
the
concept
of
"waste" does
not
exist
in
Nature.
Waste
is
generated
by
irresponsible
human
consumption
and
it
is
our
job
to
sustainably
get
rid
of
it.
This
is
why
I
founded
my
company
in
2016
that
provides
cost-effective
eco-friendly
technologies
and
solutions.
I
am
very
happy
to
be
working
with
Pooja
entertainment
and
I
think,
together
we
can
initiate
a
positive
shift
and
start
a
sustainability
movement
in
the
industry."