Priyanka Chopra Collaborates With Victoria's Secret, Says She Got Her First Gift From The Brand At 16
Lingerie giant, Victoria's Secret has roped in seven women achievers including global star Priyanka Chopra in an attempt to revamp the brand for a dramatic shift in the company's image.
Lingerie
giant,
Victoria's
Secret
has
roped
in
seven
women
achievers
including
global
star
Priyanka
Chopra
in
an
attempt
to
revamp
the
brand
for
a
dramatic
shift
in
the
company's
image.
The
actress
recently
opened
up
about
the
inclusive
campaign
and
said
that
she
is
excited
to
make
the
brand's
customers
feel
represented.
In
a
statement,
Priyanka
said
that
the
brand
is
special
to
her,
and
added,
"I
can
vividly
remember
the
thrill
at
16
opening
a
gift
from
Victoria's
Secret
given
to
me
by
my
aunt.
A
new
era
always
brings
a
sense
of
freedom,
and
the
opportunity
to
play
a
part
in
shaping
the
evolution
and
future
success
of
a
heritage
brand
like
Victoria's
Secret
is
so
exciting
to
me."
"As
we
work
together
to
chart
the
path
forward
in
a
new
and
impactful
way,
I'm
not
only
looking
forward
to
developing
future
collections
that
are
inclusive
of
all
people,
but
I
am
most
excited
for
new
customers
and
for
those
who
have
always
been
a
customer
of
Victoria's
Secret
to
feel
represented
and
like
they
belong," she
added.
Apart
from
Priyanka,
the
campaign
has
also
roped
in
US
soccer
champ
Megan
Rapinoe,
South
Sudanese-Australian
model
Adut
Akech,
Los
Angeles-based
photographer
Amanda
de
Cadenet,
Chinese
skier
Eileen
Gu,
British
model
and
body
activist
Paloma
Elsesser
and
Brazilian
model
Valentina
Sampaio,
who
is
Victoria's
Secret's
first
transgender
model.
Victoria's
Secret
launched
the
initiative
nearly
two
years
ago
after
drawing
criticism
for
not
embracing
models
of
all
sizes
and
backgrounds.
The
brand
had
ended
the
Victoria's
Secret
Angel
title
and
cancelled
the
Victoria's
Secret
Fashion
Show
in
2019.
While
announcing
the
new
initiative
the
brand's
spokesperson
said
in
a
statement,
"We
are
proud
to
announce
an
exciting
new
partnership
platform,
#TheVSCollective,
designed
to
shape
the
future
of
Victoria's
Secret.
These
extraordinary
partners,
with
their
unique
backgrounds,
interests
and
passions
will
collaborate
with
us
to
create
revolutionary
product
collections,
compelling
and
inspiring
content,
new
internal
associate
programs
and
rally
support
for
causes
vital
to
women."
All
the
women
representing
the
brand
will
be
sharing
experiences
as
they
champion
other
women
and
support
their
journey.
The
initiative
is
reportedly
designed
to
positively
impact
the
lives
of
women.