One
look
at
Vidya
Balan's
social
media
is
enough
to
depict
her
love
for
handlooms
and
local
designers.
The
actress
has
always
promoted
local
business
against
the
high-end
brands
offering
a
platform
for
small
scale
industries
across
the
nation
to
showcase
their
talent.
Marking
the
occasion
of
Handloom
Day,
Vidya
Balan
penned
a
heartwarming
note
encouraging
everyone
to
promote
the
local
artisans.
Sharing
pictures
of
herself
in
a
silk
handloom
saree,
Vidya
Balan
said,
"The
beauty
of
silk
blossoms
in
the
handlooms.
The
artistry
and
allure
of
Handloom
Indian
Silks
are
unmatched.
Let
us
wear
handloom
silk
products
with
pride
and
celebrate
the
magical
creations
of
our
weavers,
today
and
every
day!
That
alone
would
be
a
fitting
tribute
to
their
passion
and
devotion
towards
their
masterful
craft."
Take
a
look
at
her
post.
While
celebrities
normally
opt
for
international
or
renowned
brands,
Vidya
has
been
actively
preferring
local
brands
while
promoting
Indian
local
weavers.
Over
the
years,
Vidya
Balan
has
opted
not
just
to
wear
local
handloom
products
but
also
extensively
promoting
them
through
her
social
media.
Being
vocal
about
her
fondness
and
support
for
the
artisans,
Vidya
Balan
has
even
worn
sarees
from
her
wardrobe
in
her
films.
In
Shakuntala
Devi,
stylist
Niharika
Bhasin
used
Indian
Sarees
from
her
mother's
wardrobe
while
some
sarees
were
taken
from
Vidya's
personal
wardrobe,
promoting
clothes
designed
by
local
artisans.
Even
during
promotions
of
her
films,
Shakuntala
Devi
and
Sherni,
Vidya
Balan
opted
for
only
Indian
clothes
which
were
mostly
works
from
local
weavers
from
small
scale
industries
and
remote
places
of
India,
hustling
through
social
media
amidst
the
pandemic.
Offering
a
helping
hand
to
the
media
and
fashion
industry
blooming
in
the
heartlands
of
the
nation,
Vidya
Balan
has
provided
a
platform
for
them
to
flourish.