Aditya
Chopra's
Yash
Raj
Films
(YRF)
has
massive
plans
to
reshape
the
OTT
landscape
of
India
and
we
have
information
that
the
company
wants
to
put
the
best
foot
forward
to
start
their
digital
venture,
YRF
Entertainment.
Aditya
Chopra
is
shelling
out
100
crore
for
the
first
project
that
will
be
a
huge
four
hero
starrer.
Just
to
give
context
to
the
bigness
of
his
project
-
not
many
Bollywood
films
operate
with
the
budget
that
he
has
earmarked
for
his
first
digital
project.
"YRF
is
making
its
intent
clear
about
their
digital
venture
by
shelling
out
100
crore
for
their
project.
They
want
to
produce
the
best
content
and
they
want
to
be
the
leaders
while
doing
that.
They
want
to
create
a
paradigm
shift
for
content
in
India
and
this
first
project
will
be
a
testimony
to
their
belief
to
make
clutter-breaking
projects," informs
a
trade
source
on
conditions
of
anonymity.
"Of
course,
YRF
would
want
to
start
very
big
and
with
a
bang.
They
are
the
leaders
of
the
game
in
the
Indian
film
business
and
they
would
naturally
want
to
be
the
best
when
they
explore
the
digital
landscape.
YRF
wants
to
mount
this
project
in
a
way
that
it
becomes
the
talk
of
the
nation.
It
will
be
four-hero
project,
something
that
the
digital
space
has
never
seen
before!"
adds
the
source.
The
informer
further
reveals,
"This
project
could
start
as
early
as
December
this
year.
YRF
has
quietly
cast
this
project
and
the
pre-production
is
almost
over.
Everyone
is
very
tight-lipped
about
what
this
project
is.
YRF
will
announce
the
project
soon."
Having
already
invested
1200
crore
in
its
spectacular
theatrical
slate
of
2021-2022,
India's
biggest
production
house,
Yash
Raj
Films,
has
decided
to
start
a
new
business
venture
that
will
mark
its
foray
into
the
booming
Indian
OTT
market.
Industry
is
abuzz
with
the
news
that
Aditya
Chopra
has
grand
plans
to
contribute
towards
and
disrupt
the
digital
content
market
as
it
stands
today
and
is
earmarking
500
crore
for
YRF
Entertainment
-
the
OTT
arm
of
the
movie
studio!