On
March
11,
2022,
Prabhas-starrer
Radhe
Shyam
released
in
theatres
and
despite
the
humongous
buzz
around
it,
the
film
failed
to
live
up
to
people's
expectations
and
ended
up
being
a
disaster
at
the
box
office.
Neither
film
critics
nor
moviegoers
were
impressed
by
the
film's
story
and
Prabhas'
work
in
the
film.
In
his
recent
tete-a-tete
with
a
leading
daily,
when
producer
Bhushan
Kumar
was
asked
what's
his
take
on
Radhe
Shyam
debacle,
he
said
that
not
every
film
that
he
puts
money
on
can
succeed
and
it
can
happen
to
any
film,
irrespective
of
its
regionality.
He
told
Times
Of
India,
"What
do
you
have
to
say
about
the
success
of
Baahubali,
Pushpa,
RRR
or
the
craze
for
the
upcoming
KGF?
I
don't
think
audiences
look
at
these
films
as
South
or
a
North
films.
Audiences
in
India
are
watching
Spanish
and
Korean
films
and
shows.
I
think
it's
all
about
good
content
and
people
will
go
to
cinemas
to
watch
what
they
like."
He
further
added
that
it's
good
that
people
are
consuming
content
irrespective
of
the
language.
"This
happens
with
Hindi
films,
too.
Not
every
film
that
we
make
can
succeed.
Probably,
the
success
rate
of
films
might
not
even
be
10
per
cent.
So
it's
the
same
with
the
South
films,
there
are
many
regional
films
which
will
release
on
a
pan-India
level,
but
some
of
them
will
do
well
and
others
wont,"
added
the
producer.
He
further
said
that
it's
part
of
the
big
giant
wheel
of
entertainment,
and
one
will
never
know
when
and
how
it
moves.
Some
films
work
down
South,
others
work
pan-India,
some
work
on
OTT.
However,
he
feels
that
every
film
finds
its
audience.