A
tinge
of
Bollywood
has
been
added
to
Ultimate
Kho
Kho
with
popular
singer
Badshah
joining
the
league
as
co-owner
of
the
Mumbai
franchise
alongside
renowned
film
producer,
developer
and
sports
enthusiast,
Punit
Balan.The
Mumbai-based
team
completes
the
line-up
for
the
inaugural
edition
of
Ultimate
Kho
Kho
which
will
take
off
later
this
year.
Fascinated
by
the
pace
and
elegant
style
of
the
game
as
well
as
the
nostalgic
value
that
the
sport
has
for
him,
Badshah
believes
Ultimate
Kho
Kho
has
humongous
potential.
He
aims
to
inspire
and
build
superstars
in
this
indigenous
sport
through
this
association.
"My
mother
used
to
play
Kho-Kho
during
her
college
days
and
this
ground-rooted
game
is
very
close
to
my
heart.
This
nostalgic
and
personal
connection
triggered
me
to
be
part
of
Ultimate
Kho
Kho," an
excited
Badshah
said
about
his
first
sports
venture.
"It's
very
important
to
adopt
the
right
approach
if
you
want
to
grow
something.
I
have
been
involved
in
developing
sports
through
leagues
in
the
past
and
now
alongside
Ultimate
Kho
Kho,
I
want
to
play
a
part
in
Kho-Kho's
journey
to
success," said
Balan,
the
co-owner
of
Mumbai
franchise.
"It's
an
adrenaline
packed,
fast-paced
indoor
sport
with
extremely
agile
players
doing
Sky-Dives
in
air.
In
general,
the
culture
of
Mumbai
is
fast
and
efficient
and
that's
what
we
want
this
team
to
be.
My
vision
would
be
to
nurture
the
best
players
out
of
this
league,
and
we
want
to
ensure
the
best
environment,
infrastructure,
training
and
nutrition
for
the
players,"
he
further
added.
A
young
and
dynamic
entrepreneur,
Balan
is
one
of
the
few
new-age
sports
investors.
Besides
heading
the
Balan
Group-a
company,
which
is
valued
at
INR
3,500
crore,
he
has
also
owns
teams
in
various
sporting
leagues
like
badminton,
tennis,
table
tennis
and
handball
league
apart
from
investment
in
sports
employment
start-up
and
actively
supporting
various
sportspersons.
With
this
development,
Ultimate
Kho
Kho
continues
to
take
giant
steps
towards
its
mission
of
revolutionising
this
homegrown
sport.
The
league
had
earlier
added
eminent
corporate
names
to
its
roster
including
the
Government
of
Odisha
in
collaboration
with
ArcelorMittal
Nippon
Steel,
Adani
Group,
GMR
Group,
Capri
Global
and
KLO
Sports.