Zindagi
Na
Milegi
Dobara
backed
by
Excel
Entertainment,
directed
by
Zoya
Akhtar
and
written
by
Reema
Kagti
and
Zoya
Akhtar,
received
immense
love
and
appreciation
from
all
quarters
and
generations,
especially
with
urban
audiences.
The
big-ticket
entertainer
shed
light
on
modern-day
relationships,
both
romantic
and
familial
and
had
huge
appeal
with
urban
audiences,
who
related
to
the
characters
and
plots.
The
2011
film,
which
starred
Hrithik
Roshan,
Abhay
Deol,
Farhan
Akhtar,
Katrina
Kaif
and
Kalki
Koechlin,
was
mostly
shot
in
Spain.
The
film
then
went
on
to
be
included
as
a
case
study
for
a
course
in
marketing
management
in
Spain.
The
marketing
course
shows
Spain
as
a
product
and
attributes
how
the
film
has
increased
the
country's
tourism
by
65
per
cent.
According
to
the
case
study:
The
film
played
the
role
of
a
brochure
of
Spain
which
gave
a
boost
to
tourism
in
Spain
post
the
release.
ZNMD
as
seen
by
the
Spanish
authorities
is
a
typical
example
of
how
effective
countries
brand
positioning
should
be
done
within
films,
a
thing
which
gave
Spain
a
lot
of
business,
no
doubt.
With
the
film,
Zoya
Akhtar
and
Reema
Kagti
are
one
of
the
strongest
voices
of
Pop
Culture,
who
come
up
with
stories
appealing
to
urban
audiences.
The
duo
has
given
us
content
that
is
not
only
relatable
but
also
holds
a
true
mirror
to
the
urban
society.
Their
vivacious
venture,
Made
in
Heaven
intends
to
tear
a
hole
in
the
utter
romanticisation
of
this
custom.
The
duo
has
brought
unique
stories
which
are
shot
with
international
standard
of
storytelling,
creating
a
massive
appeal
to
the
urban
audiences.
ZNMD
has
not
only
added
a
completely
new
chapter
to
Bollywood's
history
but
has
also
made
it
one
of
best
and
most
memorable
ones.
They
bring
a
high
dose
of
flavour
and
essence
of
the
Indian
urban
culture.
Zoya
Akhtar
and
Reema
Kagti
along
with
Excel
Entertainment
has
an
exciting
slate
ahead
including
Made
in
Heaven
2,
Jee
Le
Zara,
Kho
Gaye
Hum
Kahan,
and
Dahaad
amongst
others