In
the
world
of
advertising,
there
are
moments
that
redefine
the
industry,
and
Everest,
the
iconic
spice
brand,
has
just
orchestrated
one
such
moment.
In
a
historic
move,
Everest
has
brought
together
two
of
Bollywood's
biggest
superstars,
Amitabh
Bachchan
and
Shahrukh
Khan,
for
an
unforgettable
ad
campaign.
This
collaboration
marks
the
first
time
in
advertising
history
that
these
two
megastars
have
joined
forces
to
promote
a
brand.
Amitabh
Bachchan
sharing
his
thoughts
on
the
campaign
adds,
"I've
always
believed
in
the
power
of
simplicity,
and
Everest's
campaign
encapsulates
that
essence
perfectly.
It
was
an
enriching
experience
to
work
alongside
Shahrukh
Khan,
and
together,
we've
celebrated
the
joy
of
home-cooked
meals."
Shahrukh
Khan
also
took
to
social
media
when
the
initial
teaser
was
released
and
shared,
"It
was
soooooooo
much
fun
to
work
with
@SrBachchan
after
so
many
years.
Came
back
from
the
shoot
inspired
and
blessed.
And
just
to
let
u
know
he
beat
me
in
the
run!!!!"
R
Balki
sharing
his
thoughts
says,
"I
think
it's
the
first
time
ever
that
Amitji
and
SRK
are
featuring
in
a
commercial
together.
It
was
an
iconic
shoot.
They
were
like
two
buddies
who
are
meeting
on
set
after
years..we
were
all
of
course
excited
but
they
were
even
more...it
was
like
shooting
with
two
legendary
kids.
Never
been
this
ecstatic
shooting
.
Never
been
sadder
that
it
ended.
They
are
just
too
cool
and
special
together
and
I
thank
Everest
from
the
bottom
of
my
heart
for
trusting
me
with
this
once
in
a
lifetime
ad."
The
campaign
doesn't
just
promote
Everest's
products;
it
captures
the
essence
of
home-cooked
meals
and
the
emotions
they
evoke.
It
resonates
with
audiences
on
a
personal
level,
reminding
them
of
the
comfort
and
nostalgia
associated
with
homemade
dishes.
Everest
has
evolved
into
India's
No.
1
spice
brand,
available
in
over
10,00,000
outlets
Pan
India
.This
iconic
brand
exports
its
products
to
more
than
60
countries
and
is
India's
leading
spice
brand
in
terms
of
market
share.
Everest
is
celebrated
for
its
commitment
to
freshness,
purity,
and
authenticity,
offering
a
diverse
range
of
50
spices
and
blends.
Everest's
unwavering
dedication
to
quality
and
innovation
has
earned
it
eight
Superbrands
titles
and
recognition
as
one
of
India's
Iconic
brand
by
economic
times
&
Prestigious
Brands.
Everest
continues
to
elevate
kitchens
worldwide
with
its
legendary
spices
and
blends.