Josh And Coke Studio Bharat Celebrate Holi By Collaborating On Their Latest Song!

The Indian-made app, Josh, is at the forefront of the market for short video applications, showcasing its achievements through its impressive user base and metrics. Most individuals who engage with the platform, whether as content creators or audience members, express contentment and fulfillment with the app.

Indian festivals are known for their big and loud celebrations, Holi is one such festival where the country gets together and celebrates the festivity of color and love! It celebrates the eternal and divine love of the god Radha and Krishna. The day also signifies the triumph of good over evil. Holi is incomplete without music and dance, the celebration hits its peak when nostalgic songs are played by people across homes in India!

In a recent collaboration, Josh had an amazing campaign with Coke Studio Bharat for the song "Holi Re Rasiya!". The song is a modern take on an ever-loved brajbhashi delight, 'Holi Re Rasiya' is an ode to color and joy. An eclectic mix of a classic interspersed with the fresh rap style from the lanes of the homeland of Delhi - joined as we ring in and celebrate the festival of colors. This is a beautiful infusion of soul Indian music with a trendy rap remix that was loved by audiences across age groups! Vocalists are : Maithili Thakur, Ayachi Thakur, Rishav Thakur, Abhijay Negi, Siddhant Sharma

Josh had an exclusive campaign called #CokestudioHoli launched between February 24 to March 8, 2023, special Holi filters were made to bring the essence of the celebration in collaboration with the song! The audience on the platform showered lot of love and created amazing videos as a part of the challenge. The campaign saw huge success with 109.8M million video views, and 8.3million hearts.. Well, that's indeed amazing. Check out the challenge videos below!

https://share.myjosh.in/challenge/5198b59e-5bc8-4999-950a-07178be2013a