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#ChashmaOn, Everything About The Campaign On Josh and How it's Changing Digital Awareness
Josh, a homegrown Indian short video app, has established itself as the leader in the market, cementing its dominance with a vast and passionate user community. Both creators and viewers find the app's offerings immensely gratifying, ensuring its strong position in the industry. To make its presence felt and make the best use of the platform,, Josh often introduces exciting challenges for the users.
Last Year, during the second wave of COVID-19, Josh initiated an awareness requesting its users to be safe & wear a mask. Creators spread awareness in an entertaining way by creating videos of dance, skits, lipsync & expressions by wearing the mask. Named #MaskAlert campaign resulted in flying colors! Josh believes in using the power of social media and putting it to the best of use!
Currently, across India, there has been a surge in cases of Eye Flu. To prevent infection, Doctors are recommending, to maintain hygiene and wear sunglasses outdoors as it protects our eyes from dust particles, pollutants, and other irritants that could enter the eye. This called for action and Josh set in a new campaign: #ChashmaOn to spread awareness around the same! Josh knows hows to do it in style and here's how they successfully ran an awareness campaign :
https://share.myjosh.in/challenge/c05934ad-3333-43c8-bc48-39f6c8a3baaf with nearly 50M views and over 800 videos the campaign was a hit!
Creators shared great enthusiasm in participation :
https://share.myjosh.in/video/9ca4f22e-f4e8-441c-ac20-1c59fd772d8f
https://share.myjosh.in/video/b30dfa06-17cc-479b-915f-61026795096d
https://share.myjosh.in/video/a69f2b6f-f8cb-4abb-8e66-6de4398a86ab
https://share.myjosh.in/video/01a2a04d-4edd-44cd-b1a7-4a47e8a9a0e5
https://share.myjosh.in/video/2ff5e7bd-a43d-436e-8c64-a8fdac300a27
https://share.myjosh.in/video/31077b78-92aa-456d-9e10-e7a5a4318d42?ref_action=swipe
https://share.myjosh.in/video/2fd9fdd3-3a28-4a51-9b81-e76b31e6b336?ref_action=swipe
https://share.myjosh.in/video/ddc68445-9b71-4c09-a358-b4d58401813b?u=0x3ce8e4d8bf80f4cd
https://share.myjosh.in/video/e3b67456-e07a-4873-9dd1-89a3f01d28c5
https://share.myjosh.in/video/23b353d1-e6d3-42ae-87d0-4573b070957a?ref_action=swipe
https://share.myjosh.in/video/1a36fb83-1cfc-4e20-980c-baf5df8ab219?ref_action=swipe
https://share.myjosh.in/video/cf532e58-39e9-4580-ba14-8b7d185461b3?u=0xf2a960a91a34e739
https://share.myjosh.in/video/1fbe607e-5846-4c8d-8c0c-766a76f324cc?u=0x97380289c35dbeb2
A lot more exciting activities, collaborations, and campaigns await you on the Josh app. Download the Josh app and follow the latest creator community activities on
https://linktr.ee/Josh_TeamHindi
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