Josh Joins Hands With Afroz Ali For A New Musical Treat Dil De Baitha

Josh, an Indian-developed short video app, has successfully positioned itself as a market leader, demonstrating its supremacy through a vast user base and widespread popularity. Both content creators and viewers, comprising the majority of users, express satisfaction and delight with the app's features.

Additionally, Josh recently joined forces with Hyderabad-based Josh music artist Afroz Ali to deliver a musical sensation, Dil De Baitha, which garnered immense praise not only from the app's users but also from audiences beyond its platform.

As a part of the collaboration, a carousal campaign ran on the app for a week for its promotion. The campaign was led by 20 top Hindi influencers who posted videos on Josh as well as Instagram.

Some of the best creators posted videos on the song Dil De Baitha on Instagram and Josh app. Check a few video here:

Shinde

Govind

MJ Salman

The Josh team alone received over 40 videos from their creators and UGC. The best videos on a carousal were pinned under the discovery page to promote the song. Here's the audio link.

Creators who participated in the campaign were gratified via vouchers. You can watch the song Dil De Baitha here:

EVERYTHING ABOUT AFROZ ALI

Ali Afroz, an independent artist, has been writing songs since 2012 when he was just 13 years old and was studying in Class 8. Ali dedicated his first-ever song to his mother - Tu Kudrat Ka Toufa Hai Maa.

His friends encouraged him and helped him financially with his first YouTube song, Hyderabadi Official Rap Song, in 2016 (17 years old). The single got over 1 lakh views.

He then started working on Urdu songs (Hyderabadi accent) which achieved millions of views on his own youtube channel - Afroz Ali Official). He got the best rapper award at the People Choice Awards Hyderabad 2021.

Ali Afroz wrote his first Telugu song in 2019 titled Reddy Gari Ammai which was released in 2020 and got 50 million views and 5 million streams. He also did a song with Bigg Boss fame Syed Sohel Ryan in 2021, Maya Chesesave, which got 12 million views, and is continuing with his private albums.