Click it and Unblock the Notifications
Josh Joins Hands With NGO Bindi International To Highlight Stories Of Rural Women
Josh, an Indian-originated short video platform, has established itself as the leader in the market, consolidating its dominance with a sizable and enthusiastic user community. Whether users are creators or viewers, they universally appreciate the content offered by the app.
In a significant milestone, Josh recently collaborated with the internationally acclaimed NGO, Bindi International on the occasion of International Day of Rural Women, with an aim to highlight the stories of rural women and how they are engaging in different sustainable activities to lead a financially independent life.
As a part of the collaboration, four Hindi community influencers, namely Somya Shekhawat, Dipti Sharma, Deepak Yadav, and Govind Vishukarma made visits to both the Digital Community School in Kishangarh, Rajasthan, and the Bindi International campus in Harmara village.
During the visit, Josh's influencers had meaningful interactions with the rural women driving innovative initiatives, including digital education, solar training, and sanitary pad production, among other endeavors. Through live streams and captivating videos, they highlighted the ingenious methods employed by these women.
During their visit to the Digital Community School in Kishangarh, the content creators engaged with the children and were amazed by their impressive digital literacy. Talking about the collaboration, Swapna Sarita Mohanty, Head of Communications, Bindi International, said, "Through Josh, we want to leverage the power of social media and influencer marketing to highlight the initiatives undertaken by our NGO and these rural women far and wide. We hope this integration will help boost the morale of several such rural communities to come forward and define their destiny."
Josh introduced the #WonderWomen campaign on the app, utilizing the network of content creators to spotlight the ways people can step forward and stand in solidarity with these strong women.
Josh creator Govind, who visited the Bindi campus all the way from Delhi, shared his experience and said, "I am thankful to Josh for making me a part of such a heartwarming initiative. It was such a delightful experience to interact with these rural women and the kids."
Here is the challenge link: https://share.myjosh.in/challenge/edb40945-053b-43f7-8434-479a82e626f6
Josh creators beautifully captured their on-ground visit. Here are the links:
https://share.myjosh.in/video/947ee379-e4bb-478f-b48b-68d1e9c493c6?u=0xed5455a5ab39e987
Continue with Google