Josh Joins Hands With T Series For Aajay Devgn’s New Bholaa Song Nazar Lag Jayegi

The Indian-made app, Josh, is at the forefront of the market for short video applications, showcasing its achievements through its impressive user base and metrics. Most individuals who engage with the platform, whether as content creators or audience members, express contentment and fulfillment with the app.

In the recent collaboration, Josh joined hands with T-Series, and this time it's for the new song Nazar Lag Jayegi from Ajay Devgn and Tabu's much-awaited film Bholaa. The music collaboration helped in amplifying the song's reach.

Fans are excited about the film as its marks Devgn's big-screen comeback after the success of Drishyam 2. The song Nazar Lag Jayegi is penned by Irshad Kamil while Javed Ali crooned it. The song has been getting a good response on Josh too.

Josh had an exclusive campaign called #NazarLagJayegi launched between February 24 to March 4, 2023, and the audience on the platform created amazing videos as a part of the challenge. The campaign saw huge success with 40 million video views, 3 million hearts, and 1K videos. Well, that's indeed amazing.

Not just that, the #NazarLagJayegi challenge witnessed the participation of around 25 premium paid influencers. Here's hoping that the film breaks several records at the box office after its release on March 30.