Josh Launches Its Own IP 'Lighting A Lamp' To Celebrate Victory Of Good Over Evil During Festive Season

Josh, an Indian-originated short video platform, has established itself as a market leader, cementing its dominance with a substantial and enthusiastic user community. Both creators and viewers on the platform find its content offerings exceptionally gratifying.

Currently, the whole nation is submerged in festive vibes as Navaratri is currently being celebrated in different styles in different states. During the festive season, in a noteworthy achievement, Josh has launched its own IP named 'Lighting a Lamp' to celebrate the victory of good over evil.

For those who are unaware, this festive season marks the victory of Rama over Ravana. It is also believed to bring prosperity, welfare, and positivity in and around us. It is also to glow the light of knowledge in our minds & hearts and remove the darkness of ignorance.

This festive season, stand against societal evils with Josh's #LightALamp campaign by simply lighting the lamp of knowledge. The more lamps you light, the more the NGO will support the cause. The cause is supported by more than 20 partners which include different brands, music labels, and news reporters across 12 languages (Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Bhojpuri, and Punjabi).

Josh, known for its steadfast devotion to societal matters, reaffirms its dedication to effecting positive change in society through its latest campaign, #LightALamp. Building on previous efforts like the Blue Ribbon initiative, Josh remains committed to spotlighting critical concerns.

With this new campaign, Josh aims to make a difference by endorsing endeavors aimed at eliminating illiteracy, alleviating hunger, tending to the elderly, nurturing children's education, promoting women's welfare, combating inequality, preserving a clean environment, and tackling urgent environmental issues. Josh collaborated with Sarthak Prayas, MASH, Kidskintha and various other NGOs to illuminate a lamp for the cause

A special filter has been made for the campaign. Take a look at it here: http://share.myjosh.in/camera/assets/795e22b0-2489-42bf-acff-655e929125e1

Challenge link
https://share.myjosh.in/challenge/d4a9a7d5-4a0c-4ab5-87fe-0c1e8a04833d

35 Key Opinion Leaders (KOLs) in Delhi, Mumbai, and Ahmedabad lent a hand in service. They distributed food, shared quality time with children, entertained them, and documented heartwarming moments on camera. Josh creators participated in the campaign on a huge scale on the app. Take a look at the creator video links here:

https://share.myjosh.in/video/7c14b7df-ff1b-4fb7-862f-21dafbaeb2bf?u=0xc72707573831d19f
https://share.myjosh.in/video/1aa0b700-1a99-418c-bd90-1e12e1c26ad5?u=0x96303813a34df19f
https://share.myjosh.in/video/ce12c67c-7e6c-41c4-9c17-58a76c4826ce?u=0x221e95d117ae226e
https://share.myjosh.in/video/361367e9-fe6b-4754-881c-635f3f374985?u=0x221e95d117ae226e
https://share.myjosh.in/video/9f3de923-e1b4-452b-b764-c9626c837c0e?u=0x4b5fbd76c661f051
https://share.myjosh.in/video/5e1ec8e0-486f-4930-a450-378205fddb73?u=0xd2c4d29a0099e8da
https://share.myjosh.in/video/c04ffee4-4128-49a4-a8ba-35abba3e1234?u=0xb59c6c11c910fead