Kanupriya Mundhra Is The Face Behind The Success Of The Brand Aastey

All women's sustainable activewear brand aastey is size inclusive. Within a year of its founding, aastey has made waves in the athleisure industry by developing the first sustainable and size-inclusive leggings in India and connecting with a community of 50k women across cities. The firm wants to reframe what being active means. It's for everyone who desires to move as much as they choose without placing unattainable standards on oneself.

The co-founder and chief operating officer of aastey, India's first sustainable and size-inclusive sportswear brand, Kanupriya Mundhra is responsible for managing all aspects of the company's manufacturing and production processes. Aastey has been successful in developing an 85% sustainable clothing line.

The brand is inspired by the people it is surrounded with and aspires to have the same true experience for them. That's why they work to make the aastey culture authentic to a lifestyle - aastey is living it in every way we can, so what we share with you comes from a place that's real.

Aastey felt like an obvious next step given Kanupriya's significant prior experience working with media and marketing organizations as well as in the fashion industry and her love for creating and growing start-ups.
All of the aastey collections, including the clothing and various accessories, are heavily influenced by Kanupriya's designs, from the inclusion of colors and trends that appeal to our community to the creation of timeless designs that go against the fast fashion world.

Kanupriya creates relevant themes for each collection at Aastey and invokes a sense of being in the present to guarantee that all the collections speak to women throughout India.