Prime
Video,
India's
most
loved
entertainment
destination,
today
unveiled
the
captivating
trailer
for
its
upcoming
original
competitive
reality
series,
Mission
Start
Ab.
The
series
has
been
conceptualised
as
part
of
Prime
Video's
partnership
with
the
Office
of
the
Principal
Scientific
Adviser
to
the
Government
of
India.
Mission
Start
Ab
is
a
first-of-its-kind
series
that
celebrates
innovative,
grassroots
ideas.
The
show
meticulously
evaluates
10
early-stage
founders
and
entrepreneurs
under
the
mentorship
of
three
distinguished
investors:
Kunal
Bahl
(co-founder
of
Snapdeal
and
Titan
Capital),
Anisha
Singh
(founder
of
She
Capital,
founder
and
ex-CEO
of
MyDala),
and
Manish
Chowdhary
(co-founder
of
WOW
Skin
Science).
During
the
course
of
this
competition,
the
competing
founders
also
face
challenges
featuring
prominent
faces
from
the
business
and
entertainment
world,
such
as
Ritesh
Agarwal
(OYO),
Rohit
Shetty
(filmmaker),
Riyaaz
Amlani
(Impresario
Entertainment
Hospitality),
Zeenah
Vilcassim
(Zomato
Live
Entertainment),
Nilesh
Kothari
(Trifecta
Capital),
and
Saikiran
Krishnamurthy
(xto10x
Technologies).
Executive
Produced
by
Indrajit
Ray,
directed
by
Srimanta
Senguptta,
this
Endemol
India
production
is
written
by
Bhavesh
Mehta
and
hosted
by
Masaba
Gupta
and
Cyrus
Sahukar.
The
series
is
set
to
premiere
exclusively
on
Prime
Video
in
India
and
across
more
than
240
countries
and
territories
worldwide
on
December
19.
Enthralling,
engaging,
and
inspiring,
the
trailer
for
Mission
Start
Ab
introduces
audiences
to
the
three
top
investors
along
with
ten
extraordinary
early-stage
founders.
Each
founder
confronts
formidable
challenges
that
test
their
entrepreneurial
mettle.
Promising
a
'deal
of
a
lifetime'
for
the
winner,
the
trailer
heightens
anticipation
for
the
series
launch
on
December
19,
enticing
viewers
to
discover
the
last-standing
founders
and
potentially
witness
the
birth
of
India's
next
unicorn.
"India
is
a
land
of
billion-plus
dreams,
and
these
dreams
encapsulate
infinite
possibilities.
Mission
Start
Ab
is
a
series
that
aims
to
fuel
the
dreams
of
an
increasingly
entrepreneurial
India," shared
Aparna
Purohit,
head
of
Originals,
India
&
Southeast
Asia,Prime
Video.
"At
Prime
Video,
we
are
committed
to
telling
stories
that
are
rooted,
relatable,
and
designed
to
entertain,
inspire,
and
provoke.
Mission
Start
Ab
goes
beyond
storytelling;
it
embodies
the
very
essence
of
dreams,
aspirations,
and
brilliance
scattered
across
the
length
and
breadth
of
India."
"As
storytellers,
we
believe
there
is
nothing
more
compelling
or
inspiring
than
the
stories
of
resilient
individuals
using
their
unwavering
grit,
determination,
and
tenacity
to
achieve
success.
The
core
philosophy
of
Mission
Start
Ab
aligns
with
Prime
Video's
overarching
vision
of
serving
as
a
catalyst,
actively
contributing
to
the
economic
growth
and
development
of
the
nation.
We
are
confident
that
audiences,
not
only
within
India
but
across
240
countries
and
territories,
will
be
inspired
and
entertained
by
it."
Elaborating
on
the
role
that
series
like
Mission
Start
Ab
can
play
in
furthering
the
growth
of
India's
startup
ecosystem,
Shri
Ajay
Kumar
Sood,
Principal
Scientific
Adviser,
Government
of
India,
said,
"I
am
extremely
happy
to
see
Prime
Video
has
developed
episodes
on
the
storyline
shared
by
the
Office
of
PSA
for
future
startups
to
learn
through
OTT
on
skill
sets
required
to
lead
as
founders
of
startups.
Scalable
capacity
building
can
be
achieved
through
such
breakthrough
interventions."
"Entrepreneurship
is
an
intense,
transformative
journey,
and
I've
witnessed
this
through
the
lens
of
being
a
founder,
mentor,
and
investor," said
Kunal
Bahl,
co-founder
of
Snapdeal
and
Titan
Capital.
"The
startup
sector
in
India
buzzes
with
brilliant
minds
and
innovative
ideas
that
have
immense
potential
to
accelerate
our
nation's
economic
growth.
To
catalyse
their
success,
we
need
a
robust
ecosystem
that
provides
them
with
the
necessary
resources,
support,
and
guidance.
This
is
where
Mission
Start
Ab
steps
in,
marking
a
significant
leap
towards
building
a
stronger
foundation
of
knowledge
and
support
for
our
aspiring
entrepreneurs
and
startups.
Each
of
the
10
founding
teams
on
the
show
represents
the
youthful
energy
and
diverse
talent
of
our
nation,
embodying
not
just
skills
but
an
insatiable
hunger
to
succeed
against
all
odds.
I
am
elated
to
be
a
part
of
this
journey,
sharing
my
experiences
and
insights
and
acting
as
a
guide
and
mentor
to
these
passionate
individuals
who
are
scripting
their
own
stories
of
struggle
and
triumph
across
India."
"When
people
look
at
a
founder's
life,
especially
a
successful
founder's
life,
people
assume
it
is
an
easy
ride.
But
founder
life
is
hard,
and
everyone
needs
to
work
crazy
hard
on
each
little
thing.
Having
been
a
founder
for
most
of
my
life,
I
deeply
respect
founders
who
can
stick
to
their
values
and
show
grit." said
Anisha
Singh,
founder
She
Capital,
founder
and
ex-CEO,
MyDala
"Mission
Start
Ab
is
unlike
any
other
startup
show
-
it
is
a
boot
camp
that
gives
a
bird's
eye
view
into
the
real
'founder's
life'.
The
best
part
about
it
is
that
you
get
to
see
how
Bharat's
start-up
ecosystem
and
founders
have
evolved.
They
are
building
from
Bharat
for
Bharat
and
from
Bharat
for
the
world.
I
am
thrilled
to
be
part
of
a
series
that
shows
just
how
cool
these
founders
are,
and
how
the
pressure
they
deal
with
on
the
show
makes
them
diamonds."
"Mission
Start
Ab
is
not
just
another
reality
series,
it
is
a
potential
gamechanger
for
the
Indian
startup
economy,"
said
Manish
Chowdhary,
co-founder
WOW
Skin
Science.
"It
offers
deep
insights
into
the
kind
of
challenges
and
opportunities
our
innovators
face,
and
at
the
same
time,
what
the
investor
community
looks
for,
while
evaluating
investment
in
a
startup.
I
am
immensely
proud
to
be
a
part
of
such
a
pathbreaking
show
and
grateful
to
Prime
Video
for
this
unique
opportunity.
As
investors,
incubators,
and
mentors,
we
cannot
reach
out
to
every
aspiring
entrepreneur,
but
with
this
show,
every
budding
entrepreneur
will
have
a
better
insight
into
the
right
measures
they
need
to
take
to
grow
in
their
space."