Exclusive! "Allu Arjun Kaun Tha, Hindi Audience Ko Pata Nahi Tha," Komal Nahta On South Films Doing Well

After the super success of the Baahubali franchise, many South films especially Telugu films are being dubbed and getting a pan-India release. One of the biggest surprises that the Indian film industry got was in 2021, when Allu Arjun starrer Pushpa: The Rise - Part 1 did exceptionally well at the box office in the Hindi belt. While it was expected that the movie will work down South Allu Arjun is a big name there, the collection of Hindi version shocked everyone as it went on to mint Rs. 108.26 crore at the box office.

The year 2024 has not been a great year for Bollywood. It started on a dull note with Katrina Kaif and Vijay Sethupathi starrer Merry Christmas, and now, Fighter has also failed to make a mark at the box office.

However, a small Telugu film titled Hanuman was dubbed and released with Merry Christmas and it is still doing quite well at the box office. The Hindi dubbed version of Hanuman has till now collected Rs. 46.87 crore.

Why South Films Are Doing Well In Hindi Market?

FIlmibeat recently interacted with trade analyst Komal Nahta and asked him why Hanuman has done well at the box office despite not having any star or a big director's name attached to it. He told us, "Give anything good to the audience that will attract them. Hanuman is a very good film and it's a mass appealing film. If you see, we are going back in the old times when there used to be whistles and claps on mythological and miracle scenes. I liked Hanuman a lot and I actually clapped during the press show. So, it deserves this success and as I said genre, cast, director, these things doesn't matter, what matters is entertainment."

"Today, everyone says Allu Arjun's Pushpa. When that film had released two years ago, Hindi audience didn't know who Allu Arjun is. But that movie broke such records, and the music did so well that today also audience does his acting and dances to the songs of the film. So, I feel content is king; stars and other things are important, but nothing is important than a content. Hanuman is a small film, but the content is so good that it had to work," he added.

Well now, everyone is keen to watch Pushpa 2: The Rule which is slated to release on 15th August 2024.