Coke
Studio
Bharat
2:
Music
is
not
like
the
Olympics
where
you
compete
with
different
countries
like
Pakistan
and
Bangladesh,
says
composer
Ankur
Tewari,
who
believes
the
idea
behind
"Coke
Studio
Bharat" is
to
celebrate
India's
diversity.
Tewari
serves
as
the
curator
of
the
second
season
of
"Coke
Studio
Bharat",
the
Indian
chapter
of
the
international
music
franchise
of
Coke
Studio.
Asked
about
the
standing
of
"Coke
Studio
Bharat"
in
the
music
scene
where
"Coke
Studio
Pakistan"
and
"Coke
Studio
Bangla"
enjoy
massive
popularity
even
with
Indian
listeners,
the
music
composer
said
it's
nice
to
see
the
Indian
subcontinent
shine
with
musical
stories
from
different
countries.
"For
me,
music
is
not
like
the
Olympics...
It
always
helps
you
if
a
great
song
comes
from
your
part
of
the
world.
It's
exciting,
it
is
a
good
competition...
The
whole
idea
is
to
make
the
subcontinent
shine,"
Tewari
told
PTI
in
an
interview.
"We
are
so
close
to
Pakistan
and
Bangladesh
physically
but
we
are
completely
different
in
a
very
interesting
way.
We
have
to
be
honest
to
who
we
are...
It
could
be
apples
and
oranges
but
at
the
same
time,
it's
the
same
thing.
They
are
telling
the
story
of
their
lands
and
we
are
trying
to
tell
the
story
of
our
land
and
its
diversity,"
he
added.
Tewari
said
he
is
in
constant
touch
with
fellow
curators
Xulfi
(Pakistan)
and
Shayan
Chowdhury
Arnob
(Bangladesh).
According
to
the
Mumbai-based
musician,
it's
interesting
that
both
Pakistan
and
Bangladesh
have
a
strong
connection
with
their
languages
whereas
in
India,
there
is
a
plurality.
"There
are
probably
one-tenth
of
the
number
of
languages
in
Pakistan
and
in
Bangladesh,
they
take
pride
in
one
language,
Bangla.
In
India
and
in
'Coke
Studio
Bharat',
we
celebrate
diversity
and
the
regional
pride
whether
it's
Karnataka,
Gujarat
or
Kashmir.
We
take
those
stories
forward
which
probably
you
wouldn't
end
up
seeing
in
other
places.
But,
at
the
same
time,
it's
exciting
to
hear
music
from
them."
The
second
chapter
of
"Coke
Studio
Bharat"
will
be
launched
on
February
9.
The
first
song
of
the
new
season
will
be
"Magic"
by
Punjabi
singer
Diljit
Dosanjh
and
Norwegian
dance
group
The
Quick
Style.
The
work
of
a
curator,
Tewari
said,
is
to
run
"a
writers
room
for
stories"
and
then,
cast
them
with
musicians.
This
season,
he
is
joined
by
lyricists
Swanand
Kirkire,
Kausar
Munir
and
sound
engineer
and
music
producer
KJ
Singh.
"We
believe
in
telling
stories
that
connect
people
and
hearts.
The
idea
is
you
construct
narratives
people
relate
with.
People
never
forget
how
you
make
them
feel.
You
have
to
make
them
feel
through
the
stories.
When
you
hear
a
song,
you
should
feel
the
song
is
a
soundtrack
from
your
life.
"We
have
a
think-tank
with
Kausar
Munir,
KJ
and
Swanand
Kirkire
and
a
bunch
of
people
from
the
Universal
team...
We
all
get
together
to
jam
on
ideas."
Tewari,
known
for
his
work
on
films
such
as
"Gully
Boy",
"The
Archies",
and
web
series
"Made
in
Heaven",
said
they
are
trying
to
be
more
audacious
and
reach
out
to
bigger
audiences
with
the
upcoming
season
of
"Coke
Studio
Bharat".
"There
were
some
learnings
from
the
last
season
and
a
lot
of
encouragement.
Some
of
our
songs
did
really
really
well,
so
the
idea
in
this
season
is
to
just
take
it
further
and
be
probably
more
audacious
and
braver
and
try
out
more
things.
"The
whole
idea
of
'Coke
Studio' is
to
remove
the
walls
between
people,
at
least
that's
how
I
imagined
it.
I
don't
believe
in
genres
of
mainstream
or
indie,
folk
or
non-folk.
You
put
two
interesting
people
together,
the
wall
should
collapse
and
they
should
see
where
they
connect
and
how
their
stories
match.
So
my
idea
is
to
almost
be
like
a
matchmaker,"
he
said.
Last
February,
"Coke
Studio
India"
resumed
its
programming
after
an
eight-year
break,
rechristened
as
"Coke
Studio
Bharat".