Josh Joins Hands With T-Series For A Love Song Pahadaon Mein, Crooned By Vishal Mishra

Josh Campaign

Josh Campaign: With its expansive and dedicated user base, Josh, the indigenous Indian short video app, has solidified its dominance in the market. Both content creators and viewers find immense fulfillment in the platform's diverse content. In a recent partnership with T-Series, Josh presented the enchanting love song Pahadon Mein, featuring the captivating Mahira Sharma with singer Vishal Mishra.

In the captivating creation Pahadon Mein, Mahira Sharma and Vishal Mishra not only delights the senses with the melodious tune but also mesmerizes fans with its lyrics and visuals. The poetic essence of the lyrics seamlessly intertwines with Vishal Mishra's soulful composition, resulting in a harmonious fusion that deeply connects with the audience.

Josh launched an exclusive campaign named #PahadonMein between January 24 and February 4, 2024, and users of the platform not only adored the music but also made videos for the incredible tune. With 113.6 million video views, 8.6 million hearts, and 1.9K+ videos produced, the campaign was a big success.

To enhance the festivities, the challenge attracted participation from around 25 leading influencers. Here are some glimpses of the trending challenge:

A lot more exciting opportunities are up on Josh, download Josh app now, and don't miss out on all the fun!


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