Josh
Campaign:
With
its
expansive
and
dedicated
user
base,
Josh,
the
indigenous
Indian
short
video
app,
has
solidified
its
dominance
in
the
market.
Both
content
creators
and
viewers
find
immense
fulfillment
in
the
platform's
diverse
content.
In
a
recent
partnership
with
T-Series,
Josh
presented
the
enchanting
love
song
Pahadon
Mein,
featuring
the
captivating
Mahira
Sharma
with
singer
Vishal
Mishra.
In
the
captivating
creation
Pahadon
Mein,
Mahira
Sharma
and
Vishal
Mishra
not
only
delights
the
senses
with
the
melodious
tune
but
also
mesmerizes
fans
with
its
lyrics
and
visuals.
The
poetic
essence
of
the
lyrics
seamlessly
intertwines
with
Vishal
Mishra's
soulful
composition,
resulting
in
a
harmonious
fusion
that
deeply
connects
with
the
audience.
Josh
launched
an
exclusive
campaign
named
#PahadonMein
between
January
24
and
February
4,
2024,
and
users
of
the
platform
not
only
adored
the
music
but
also
made
videos
for
the
incredible
tune.
With
113.6
million
video
views,
8.6
million
hearts,
and
1.9K+
videos
produced,
the
campaign
was
a
big
success.
To
enhance
the
festivities,
the
challenge
attracted
participation
from
around
25
leading
influencers.
Here
are
some
glimpses
of
the
trending
challenge: