Josh Joins Hands With T-Series For Fighter Song Ishq Jaisa Kuch Starring Hrithik Roshan

Published: Tuesday, January 30, 2024, 19:29 [IST]

Josh, the largest Indian short video app, has strengthened its position as a market leader, thanks to its large and dedicated user base. Both content creators and viewers enjoy the platform's wide range of content offerings every day. Recently, Josh collaborated with T-Series for the hit song Ishq Jaisa Kuch from the movie Fighter, starring Hrithik Roshan and Deepika Padukone.

The song Ishq Jaisa Kuch from the film Fighter has been creating a buzz since its release. Mellow D and Shilpa Rao, along with the composer duo Vishal and Shekhar, have lent their voices to this track, featuring the lead pair in the vibrant video. Penned by lyricist Kumaar, this tune is set to be a favorite on numerous occasions. Its infectious hook steps only enhance its charm.

Josh launched an exclusive campaign named #IshqJaisaKuch between January 8 and January 18, 2024. Josh users not only loved the music but also made videos on the incredible tune. With over 138.5 million video views and 10.4 million hearts, the campaign was a big success. Isn't that amazing? The users vibed and grooved for the music, watch below:

https://share.myjosh.in/challenge/1718b8b7-8590-45ae-aab0-7543e8c12c54

The challenge garnered participation from almost 25 leading influencers. Here are a few glimpses of the trending #IshqJaisaKuch challenge:

There are plenty of thrilling challenges awaiting you on Josh! Download the Josh app now and make sure you don't miss out on all the excitement! https://play.google.com/store/apps/details?id=com.eterno.shortvideos

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