Josh Joins Hands With T-Series For The Doubtwa From Kiran Rao’s Directorial Venture Laapataa Ladies

Josh, the homegrown Indian short video app, has solidified its dominance as the market leader, owing to its extensive and dedicated user base. Both content creators and viewers find great fulfillment in the platform's offerings. Recently, Josh partnered with T-Series for the song Doubtwa, from the upcoming Bollywood film Laapata Ladies.

Speaking of the song, Doubtwa from the upcoming movie Laapataa Ladies has been trending since its release. It provides a peek into the tumultuous journey of a 'lost bride'. Sung by Sukhwinder Singh, the song features music composed by Ram Sampath and lyrics penned by Divyanidhi Sharma. The leading roles in Laapataa Ladies are portrayed by Nitanshi Goel, Pratibha Ranta, Sparsh Shrivastava, Ravi, and Chhaya Kadam.

Josh teamed up with T-Series and launched an exclusive campaign named #Doubtwa between February 13 and February 23, 2024, and users of the platform not only loved the music but also made videos for the incredible tune. With 85.4 million video views, 6.5 million hearts, the campaign was a big success.

In addition to the celebrations, the challenge attracted participation from nearly 25 top influencers. Here's to wishing the entire team even more success. Take a look at some glimpses of the trending challenge:

https://share.myjosh.in/challenge/8263a829-d9c4-4d86-98e5-8040f508c687

Check some beautiful creations of the creators below:

https://share.myjosh.in/video/e5f47a69-efb4-416a-b5b2-e37fc79c76a3

https://share.myjosh.in/video/19753dcf-e8d0-4f90-8a75-0643671aefb1

https://share.myjosh.in/video/feac8044-ff7d-4da2-9e0c-f4cf6e5baced

https://share.myjosh.in/content/5039682b-0ac0-4371-9760-d9a56cd40592

https://share.myjosh.in/content/05deaf48-5c9c-4443-aa0e-cf92c64e8119

https://share.myjosh.in/video/8ec253cb-1239-411b-a3a9-c7b61ad9e58f

https://share.myjosh.in/video/e3ea1f9f-5b93-492f-9330-fddbe4a3c6a1

https://share.myjosh.in/video/79a88811-4389-4d84-a13c-00236b143839

https://share.myjosh.in/video/3d463569-dc94-4875-9aad-51a6b804d004

https://share.myjosh.in/video/7a03c149-80d6-467d-be64-754925113c75

https://share.myjosh.in/video/23e1c639-f100-442a-b3cf-c0534e1a277a

https://share.myjosh.in/video/093d82e5-97d0-4aff-aadf-2d0227fd120c

https://share.myjosh.in/video/3eaa9cba-c0f3-4df6-8e2a-9baffe884825

https://share.myjosh.in/content/58e9dee1-ba37-40ee-8a79-975f764e3982

https://share.myjosh.in/content/07ca27fe-134f-496d-b52c-b24a74db4d4f

Numerous exhilarating challenges await you on Josh! Download the Josh app now and ensure you don't miss out on all the excitement! https://play.google.com/store/apps/details?id=com.eterno.shortvideos