How Virat Kohli's 'Mistaken' Like Turns Out To Be A Game Changer For Avneet Kaur

In an unexpected turn of events that grabbed headlines, Viratli's official Instagram handle was caught a striking picture of Avneet Kaur shared by a fan account. This incident, occurring in May 2025, sparked immediate curiosity and a flurry of activity online, leading to widespread speculation and buzz.

The digital realm was quick to respond, with the incident swiftly becoming a sensation. Memes and fan-made content began circulating, pushing the hashtag #ViratLikedAvneet to trend on social platforms like X and Instagram. This surge of attention also saw fans humorously tagging Kohli's spouse, Anushka Sharma, and dubbing Avneet Kaur as the day's "Accidental Viral Queen."

Virat Kohli didn't let the speculation linger for long. He came forward with a statement to clarify the situation, suggesting that the "like" could have been an unintentional outcome of the social media algorithm, emphasizing there was no deliberate action on his part. Despite his attempt to quell the storm with his measured response, the intrigue around the incident only continued to grow, captivating the public's imagination.

Following the controversy, the like was discreetly removed from the photo. However, by that time, Avneet Kaur had already seen a significant increase in her digital following, with her Instagram followers skyrocketing by half a million. The buzz around her name didn't just bring her additional followers; her engagement rates saw a dramatic increase, tripling as the incident kept her in the spotlight for a solid 48 hours.

The surge in Avneet's popularity didn't just boost her social media metrics. BuzzCraft, a leading digital agency, noted a 30% increase in the value of her social media posts, jumping from ₹2 lakh to ₹2.6 lakh. This spike in her digital worth was humorously noted on Twitter, where one user remarked that Kohli's like had financially benefited Avneet more than many startups in the quarter.

The incident proved to be a boon for Avneet Kaur's brand value as well. In the days following the viral moment, she secured 12 new endorsement deals across various sectors, including beauty, fashion, and fintech. Neha Kapoor, a renowned social media strategist, lauded the event as an example of "organic marketing gold," highlighting its uniqueness and the unlikely chance of such an occurrence repeating.

Avneet Kaur didn't let this newfound attention go to waste. Capitalizing on her moment in the spotlight, she released a gold-themed photoshoot that resonated well with her audience, amassing over 1.2 million likes in just 48 hours. Her ability to leverage the situation showcased her media savvy, earning her praise from fans and industry observers alike.

This unexpected boost to her career had a significant impact on Avneet Kaur's net worth, which surged past ₹41 crore ($5 million). With the industry buzzing and her presence at Cannes generating additional interest, experts predict her financial valuation could see even further growth.

Avneet Kaur's journey from participating in dance shows to walking the Cannes red carpet, and now becoming a viral sensation, underscores her resilience and adaptability. Media analyst Rishi Dutta remarked on her remarkable ability to transform a fleeting moment into a pivotal turning point in her career, stating, "She turned a moment into a movement."