Janhvi Kapoor Adds New Feat To Her Career, Becomes First Indian Brand Ambassador Of

After a year of power-packed performances in 2025 that reaffirmed her versatility and screen presence, Janhvi Kapoor continues to expand her influence beyond cinema. The actor has been announced as New Balance's first-ever Indian brand ambassador, marking a key milestone for the global athletic brand as it sharpens its focus on the Indian market.

Known for balancing discipline with creative expression, Janhvi Kapoor reflects the values the brand champions globally - authenticity, resilience, and self-belief. Her growing global presence, underscored by appearances at international platforms such as the Cannes Film Festival and the Toronto International Film Festival (TIFF), has positioned her as a contemporary Indian voice with worldwide appeal.

Commenting on the association, Janhvi Kapoor said, "I've always admired New Balance for its dedication to innovation and celebrating individuality. It's a brand that encourages you to own your story, and that's something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself - New Balance allows me to express that confidence and authenticity. I'm truly honoured to be part of the New Balance family and excited for this journey together."

New Balance leadership described the partnership as a shared creative vision rather than a conventional endorsement. Radeshwer Davar, Country Manager, India at New Balance, said, "Our sponsorships are always co-authored - rooted in shared vision and mutual creativity. Janhvi brings not just influence but genuine inspiration. Her passion, drive, and individuality mirror the ethos that defines New Balance."