Sony Pictures Entertainment India Brings World Of Anaconda To Indian Cities With Immersive Marketing Campaign

As Anaconda hits the big screens, fans have been buzzing with excitement around the creature-comedy thriller which is steadily building across the country. Fans were thrilled to watch Paul Rudd and Jack Black come together for a wildly entertaining ride that blends edge-of-the-seat thrills with sharp, laugh-out-loud humour. Directed by Tom Gormican, Anaconda promises a fresh, high-energy reboot that reinvents the cult classic for a new generation, bigger, bolder, and packed with chaos.

In keeping with the film's ambitious scale and immersive world, Sony Pictures Entertainment India rolled out a nationwide marketing campaign that seamlessly extended the experience beyond the screen. Bringing the film's untamed energy from the depths of the Amazon straight into urban India, the campaign ensured audiences didn't just hear about Anaconda, they felt it, everywhere they went.

Each activation was thoughtfully designed to spark curiosity, conversation, and intrigue among moviegoers. From high-impact outdoor moments to immersive in-cinema experiences, the campaign ensured consistent visibility while building anticipation for the film.

On the Eastern Express Highway, a striking DOOH innovation instantly caught the eye of daily commuters, while the Juhu Circle domination ensured one of Mumbai's busiest junctions became an unmissable Anaconda moment.

An interactive hologram installation set up within cinema premises allowed audiences to step inside and get clicked, with the final visual revealing them trapped by a giant Anaconda, an experience that drew attention and generated strong curiosity across cinema audiences.

In Delhi, a uniquely designed outdoor billboard stood out across the cityscape, reinforcing the film's scale and visual presence. Inside cinema halls, the experience became even more immersive-snake-themed stickers added playful surprises, while custom jingles echoed through cinema washrooms, keeping the film top-of-mind between screenings. Ushers sporting snakes wrapped around their shoulders further enhanced the in-cinema experience.

Stealing the spotlight was one of the largest Anaconda installation at Bandstand, Bandra, a visual spectacle that drew massive crowds, flooded social media with reactions, and turned one of Mumbai's most iconic locations into a must-visit hotspot. Complementing this was the Khar subway takeover, where the daily commute transformed into a thrilling brush with the film's wild universe.

With Anaconda slithering its way into streets, cinemas, and conversations across India, Sony Pictures Entertainment India has delivered a marketing spectacle that mirrors the film's audacious scale and playful chaos, setting the stage for a holiday release audiences won't forget.

Sony Pictures Entertainment India's Anaconda is now running in theatres