10 Million Views & 100K Instagram Reels! How Sharvari-Vedang’s Maskara Became Viral Internet Moment

The romantic track "Maskara" from Imtiaz Ali's film "Main Vaapas Aaunga" has turned into a major online moment, crossing 10 million views and inspiring more than 100,000 reels on social platforms. The song has quickly moved beyond being just part of the soundtrack and now sits at the centre of a huge digital wave among music and film fans.

This viral response has also lifted interest in "Main Vaapas Aaunga", which is scheduled to release on 12th June. The film, led by Diljit Dosanjh, Naseeruddin Shah, Vedang Raina and Sharvari, is set during Partition and has been gathering strong buzz since the first announcement, helped further by the soaring reach of "Maskara" online.

Maskara and Main Vaapas Aaunga: viral success and audience buzz

Reflecting this growing attention, "Main Vaapas Aaunga" has risen to the top of IMDb's Most Anticipated Indian Films list for 2026. The combination of Imtiaz Ali's storytelling, the historical setting and the music album headed by "Maskara" has built high curiosity across India, with the song acting as a key entry point for many viewers.

The song showcases the on-screen chemistry between Sharvari and Vedang Raina, supported by A.R. Rahman's composition and Irshad Kamil's lyrics. Its light-hearted romance, eye-catching visuals and memorable hook have helped it spread across platforms. The track has encouraged fans to create dance routines, concept reels and other content, turning "Maskara" into a widely shared cultural reference.

Maskara and Main Vaapas Aaunga: song numbers and viral impact

Fans have responded with large-scale interaction, from edits to trend-led reels. Many of these focus on Sharvari's look in the video, especially the turban styling that viewers have highlighted in comments and recreations. This has added another layer to the song's journey, with Sharvari's "Maskara" appearance becoming a popular topic across timelines and fan pages.

The key figures around the track and film are shown below for clarity and context, underlining how "Maskara" and "Main Vaapas Aaunga" are linked in audience conversation and anticipation.

Song / Film	Metric	Figure / Detail
Maskara	Views	10 million+
Maskara	Social media reels	100,000+
Main Vaapas Aaunga	Release date	12th June
Main Vaapas Aaunga	IMDb list position	Top of Most Anticipated Indian Films for 2026
Maskara	Music and lyrics	A.R. Rahman, Irshad Kamil

Sharing her excitement, Sharvari said: "I've always been a huge fan of Bollywood music because songs have a way of becoming a part of people's memories and moments. That's why seeing audiences shower so much love on songs that I'm associated with feels incredibly meaningful. From Taras to Haan Ke Haan and now Maskara, these songs may be completely different in their mood and personality, but the love they've received from audiences has been equally special. What I'm enjoying most about Maskara is seeing the creativity people have brought to it. Every day, I come across new versions that are unique and completely their own, and it's been such a joy watching the song resonate with so many people in different ways. As an artist, there's nothing more rewarding than seeing audiences connect with your work and make it a part of their own stories. I'm genuinely loving all the versions people are creating and hope they continue to have fun with the song."

At the centre of this wave is Sharvari, whose easy screen presence has drawn strong attention, especially in the "Maskara" sequences. Fan-made videos and edits often highlight Sharvari's styling choices, including the turban look, which many viewers are copying in their own reels. This response points to Sharvari's rising connection with audiences across different age groups.

With "Maskara" continuing to travel across social media and "Main Vaapas Aaunga" holding a leading position on IMDb's 2026 anticipation list, both the song and the film remain closely watched. The sustained flow of reels, fan versions and discussions suggests that "Maskara" will keep playing a key role in how many viewers discover and remember the film.