Randeep Hooda To Champion His Roots, Set To Promote Regional Language Content For Entertainment

Actor Randeep Hooda is now the brand ambassador for STAGE, a regional OTT platform focused on Haryanvi, Rajasthani and Bhojpuri content. The collaboration aligns with Hooda's long-standing belief that honest, rooted stories connect deeply with audiences in India and abroad. STAGE, which has over 5.5 million paying subscribers across North India, sees the association as strengthening its regional-first approach.

Hooda has often spoken about the importance of staying close to origin, both in life and work. Across films such as Highway, Sarbjit, CAT and Extraction, Hooda has built a reputation for choosing characters that feel real and grounded. Those choices mirror STAGE's aim to highlight lived realities and local cultures through original films, series and short-form storytelling.

Randeep Hooda STAGE association highlights roots and cultural identity

For Hooda, the decision to join STAGE is not positioned as a simple celebrity deal. The actor sees it as an extension of deeply held values about language and belonging. "I've always believed in embracing your roots as we move forward with times. For me, language and culture are not limitations, they are strengths that shape who we are and how we see the world. The stories that stay with us the longest are the ones that sound familiar, feel lived-in, and come from a place of truth. Associating with storytelling that honours regional languages and cultural identity feels deeply personal to me, because it reflects the values I've always carried with me"

STAGE was founded in 2019 in Indore and now operates from its headquarters in Noida. Over the years, the platform has built a growing catalogue of regional originals, including series, full-length films and two-minute micro-dramas. This library gives space to voices and narratives that often struggle to find room within more dominant entertainment ecosystems.

Randeep Hooda STAGE association in a shifting OTT landscape

India's OTT sector is changing how mainstream entertainment is defined, with language diversity gaining visibility. STAGE positions regional storytelling as aspirational and premium rather than niche. The platform's focus on mother-tongue content speaks to audiences that prefer stories sounding like home, while still being relevant for viewers who access Indian narratives globally.

Looking ahead to 2026, STAGE has announced a slate that spans its three core languages. New titles include Jaan Legi Sonam in Bhojpuri, Videshi Bahu in Haryanvi and Kayantar in Rajasthani. Popular series such as Punarjanam, Mahapunarjanam and Mokhan Vahini are also set to return, as the service banks on strong audience recall.

The platform's current and upcoming offerings can be viewed as follows.

Category	Title	Language	Timeline
New slate	Jaan Legi Sonam	Bhojpuri	By 2026
New slate	Videshi Bahu	Haryanvi	By 2026
New slate	Kayantar	Rajasthani	By 2026
Returning favourites	Punarjanam, Mahapunarjanam, Mokhan Vahini	Regional	By 2026

Randeep Hooda STAGE association and wider regional movement

STAGE already works with Olympic gold medallist Neeraj Chopra, who is associated with the platform. With Hooda now joining, the service brings together figures who share success while staying close to their roots. This pairing underlines STAGE's belief that regional identity and aspiration can move together without conflict or dilution.

As part of the agreement, Hooda will appear in integrated campaigns across digital, social, television and outdoor media. Hooda will also support the platform's TV app, highlighting shared belief in collective viewing experiences within Indian homes. The focus remains on regional stories being enjoyed in family spaces, not just on personal devices.

STAGE speaks to more than 200 million people across its core language markets, reflecting a wider cultural trend. Regional languages are no longer positioned at the margins of Indian entertainment. Instead, platforms like STAGE, and associations with names such as Randeep Hooda and Neeraj Chopra, signal that local voices now sit firmly within the centre of popular storytelling.