IC 814: The Kandahar Hijack: Despite Having Intriguing Plot, Why Did It Fail To Create Buzz Among Audience?

IC 814: The Kandahar Hijack: IC 814: The Kandahar Hijack was released on Thursday, August 29 with a promise of an intriguing plot line backed by an ensemble cast, but despite having this qualities, why did it fail to create a buzz among audience before it was released? Well, this is not the first time that a promising Netflix series failed to create interest among viewers, this has happened with other Netflix original shows like What The Love, Ghoul, Bard of Blood, Indian Matchmaking, among others.

Why Did IC 814: The Kandahar Hijack Fail To Garner Interest Among Audiences?

IC 814: The Kandahar Hijack had all the masalas to cook a great meal for the audiences, but it lacked the main ingredient, the salt! The story revolves around the real-life incident, infamous Kandahar Hijack that took place in Afghanistan. The talented cast included Vijay Varma as Captain Devi Sharan, who played the central character, Naseeruddin Shah, Pankaj Kapur, Manoj Pahwa, Kumud Mishra, Dia Mirza, Patralekha, Arvind Swami, among others in pivotal roles.

The 6-episodes docuseries miserably failed to create the thrill before it was released, and the 'credit' goes to the horrible series released in the past. Even a series like Sacred Games 2 couldn't win the hearts of people for trying too hard to be relevant with the storyline with 'a louder version'.

Several Netflix shows have been canceled or called off for renewal because of the lack of engagements and failing to woo the audience with content in the first season itself. Lack of engaging storyline, and continuous flop series have already made audiences turn their back on Netflix shows.

Is Netflix 'Dying' For Its Below Average Original Shows?

However, streaming platforms like Amazon Prime, Zee5, Disney+ Hotstar, JioCinema original series are relatively getting more attention. Series like Mirzapur, Asur, The Night Manager, Panchayat, have time and again proven their worth and won over the hearts of the audience which somehow Netflix lacked.

Is it time for Netflix to come up with a different strategy to 'survive' in the Indian entertainment sector?