The Kerala Story OTT Release: Adah Sharma On Film Clocking 150 Million Minutes On ZEE5 Within Opening Weekend

The Kerala Story OTT release: Sudipto Sen's hard-hitting film, which premiered on ZEE 5 last week, has managed to receive an amazing response from the audience. The film starring Adah Sharma in a lead role focused on the alleged radicalization and conversion of young Hindu women in the state of Kerala.

The Kerala Story, which is said to be inspired by true events, premiered on ZEE 5 on February 16 on ZEE5. The largest home-grown video streaming platform in India bought the rights for the digital premiere of the film, which created ripples at the box office in 2023. It emerged as one of the highesr grossing movies of last year.

India's largest home-grown video streaming platform and a multilingual storyteller, recently marked a significant milestone with the world digital premiere of The Kerala Story on 16th February. The hard-hitting theatrical sensation, inspired by true events, has not only garnered immense traction, crossing 150 million watch minutes within its launch weekend but also is the highest viewed Hindi film in south region of the country. The film, directed by Sudipto Sen and produced by Vipul Amrutlal Shah, has captivated audiences with its riveting portrayal of true events surrounding the alleged radicalization and conversion of young Hindu women in Kerala. During its theatrical release, the film garnered over 300 crores at the box office and it continues its triumphant journey on the digital stage, reaffirming ZEE5's commitment to delivering impactful content to a global audience.
Lead actor Adah Sharma said, "I'm thrilled with the response of the release of The Kerala Story on Zee 5. In theatres we broke so many records, and now on OTT as well. But the main thing is so many people gave us a permanent place in their hearts .It's so nice to get messages from people who are watching the film for the third and fourth time. Everyone has a different scene they connect to. It's really heartwarming and I'm so glad zee 5 has taken us into homes of people all over the world ! "
With its thought-provoking narrative, The Kerala Story continues to shine brightly on ZEE5, smashing records and winning over viewers' hearts all over the world. The film's triumph, demonstrated by an astounding 150 million viewing minutes during its premiere weekend, highlights the potency of powerful narrative and its resonance with audiences.