Josh
Campaign:
The
Indian
short
video
application,
Josh,
has
cemented
its
status
as
the
leading
contender
in
the
market,
showcasing
its
dominance
with
a
vast
and
enthusiastic
user
community.
Content
creators
and
viewers
alike
find
immense
satisfaction
in
the
platform's
offerings,
contributing
to
its
formidable
presence
in
the
industry.
Josh
regularly
introduces
captivating
challenges
and
campaigns
for
its
users
to
enhance
its
influence
and
fully
utilize
the
platform's
capabilities.
Last
week,
the
whole
nation
celebrated
the
75th
Republic
Day.
To
commemorate
the
special
occasion,
Josh
introduced
a
unique
campaign
on
the
app,
called
#HarGharParade.
While
the
campaign
started
on
January
25,
it
will
end
on
February
2nd.
#HarGharParade
was
touted
as
an
extraordinary
experience
where
creators
can
engage
and
take
part
in
a
virtual
parade
using
an
innovative
filter.
It
turned
out
to
be
a
groundbreaking
opportunity
for
users
to
join
the
Republic
Day
parade,
showcasing
their
love
for
the
nation.
Over
1.6
thousand
videos
were
created
as
a
part
of
#HarGharParade
which
received
over
5.8
million
hearts
and
more
than
78.4
million
views.
NGOs
like
Diwave,
Veer
Nari
Shakti,
and
Yuva
Unstoppable
were
a
part
of
the
campaign.
Talking
about
the
same,
Yuva
Unstoppable
founder
Amitabh
Shah
said,
"In
celebrating
the
75th
Republic
Day,
Yuva
Unstoppable
has
proudly
impacted
7
million
lives
across
6000
schools
in
25
states
of
India,
a
commitment
we
uphold
to
improve
education
and
sanitation
for
the
less-privileged.
Bridging
this
dedication
with
our
recent
collaboration
with
Josh
for
the
Har
Ghar
Parade
digital
challenge,
we're
blending
patriotism
with
social
responsibility.
This
partnership
allows
us
to
leverage
a
cutting-edge
platform
to
not
only
demonstrate
our
love
for
India
but
also
to
broaden
our
outreach.
This
digital
parade
exemplifies
our
enduring
commitment,
illustrating
the
impactful
union
of
technology
and
social
purpose
in
fostering
transformative
change."
Take
a
look
at
a
few
videos
which
went
viral
on
Josh: