Indian Cricket Team Captain Rohit Sharma To Launch A New Brand- Here's What We Know

Rohit Sharma, renowned for his cricketing prowess, is now venturing into the food industry. Partnering with True Elements, he is set to launch a licensed brand named RS by True Elements. This collaboration aims to introduce a new product line in the Indian food market.

True Elements, a homegrown brand known for its healthy breakfast and snack options, will co-create and market products under the RS brand name. Rohit Sharma, managed exclusively by RISE Worldwide, will serve as the ambassador for True Elements while leading RS by True Elements.

Healthy Food Philosophy

The philosophy of True Elements revolves around transparency in food ingredients. Their motto, "Food That Does NOT Lie," encourages consumers to educate themselves about what they are eating by simply reading the ingredient list on their products.

Rohit Sharma expressed his enthusiasm for this venture: "This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy."

Upcoming Campaigns

In the coming months, there will be a campaign launch featuring Rohit Sharma in a brand film followed by product-led videos. This initiative aims to simplify packaged food for Indian consumers and promote healthier eating habits among young minds.

The RS by True Elements products are expected to hit the market by the end of August 2024. This collaboration not only brings authenticity but also hopes to change people's perceptions about food and health.

This partnership marks an exciting development in India's food industry as it combines Rohit's influence with True Elements' commitment to healthy eating.