Rose Audio Visuals To Launch Indian Adaptation Of 'Buy It Now' For Local Innovators And Entrepreneurs

Rose Audio Visuals, steered by Goldie Behl, is gearing up to launch an Indian version of 'Buy It Now,' originally developed by Studio Lambert, a part of All3Media, known for producing hit shows like Squid Game: The Challenge and The Traitors. This move comes after the successful American adaptation by Prime Video. The format, celebrated for its originality and captivating nature, offers a platform for budding inventors, entrepreneurs, and creators to showcase their inventions to a broader audience. By adapting 'Buy It Now' for India, Rose Audio Visuals aims to blend innovation with the joy of watching local talents achieve success.

The Indian adaptation, crafted by Rose Audio Visuals, keeps the essence of the original show—dynamic product presentations, the intense atmosphere, and the exciting chance of transforming local inventions into widespread successes. It introduces a fast-paced environment where Indian innovators can present their products, highlighting local creativity and invention. This initiative shines a light on 'Make in India' products, aiming to make them well-known within a mere 90 seconds.

Mitesh Patel, COO of Rose Audio Visuals, shared his enthusiasm about venturing into unscripted formats, acknowledging the burgeoning innovation and entrepreneurial spirit in India. "At Rose Audio Visuals, we've primarily focused on fiction and scripted content, but we see great potential in unscripted formats for Indian audiences. 'Buy It Now' is a step in this direction. We're thrilled to bring this format to our audience at a time when innovation and entrepreneurship are thriving across the country," he stated. This reflects the company's ambition to diversify its content offerings, responding to the growing demand for entrepreneurial narratives among Indian viewers.

On the collaboration, Sabrina Duguet, EVP APAC at All3Media International, expressed her pleasure, noting the positive response to the new Prime Video USA edition of 'Buy It Now,' hosted by JB Smoove. "We are delighted to work with Rose Audio Visual on Studio Lambert's fast-paced entrepreneurial challenge, BUY IT NOW. The new Prime Video USA edition of the show has reinvigorated interest in this positive and dynamic series, and we are confident that Indian platforms and audiences will embrace its energy," Duguet remarked. This partnership signifies a major moment in Indian television, emphasizing the increasing interest in stories of entrepreneurship.

In addition to this innovative endeavor, Rose Audio Visuals has expanded into audio storytelling with RosePod and entered the Telugu market through Rose Kanakavalli. These efforts underline the company's commitment to delivering top-notch entertainment to Indian audiences, illustrating its dedication to exploring new genres and markets. By introducing 'Buy It Now' to India, Rose Audio Visuals is set to captivate viewers with a format that celebrates ingenuity and determination, promising a fresh wave of engaging content for a diverse audience.