Shashwat Sachdev: I'm Honored To Present Leta Jaijo Re & Work With My Childhood Hero Sunidhi Chauhan

Coke Studio Bharat proudly presents "Leta Jaijo Re," a musical voyage from the sands of Rajasthan featuring Shashwat Sachdev, Sunidhi Chauhan, the Manganiyar community, and the Kawa Brass Band. This group of 26 artists breathes new life into timeless tunes, celebrating Rajasthan's cultural heritage.

A cherished song of the Manganiyar community, Coke Studio Bharat's version of "Leta Jaijo Re" blends two iconic Rajasthani folk songs, honoring the region's rich legacy. Handed down through generations, this beloved melody captures the playful relationship between a couple and reflects enduring traditions. By preserving its festive spirit, Coke Studio Bharat aims to introduce this cultural gem to a nationwide audience.

Leta Jaijo Re embraces a global soundscape, reinterpreting a traditional song with a contemporary twist in line with Coke Studio Bharat's commitment to cultural storytelling. This reimagined folk song pays homage to the state's traditions while incorporating modern elements. Inspired by Rajasthan's cultural diversity, vibrant costumes, distinctive music, and dance forms, the song's festive theme is vividly brought to life. Set against the backdrop of a grand haveli, Leta Jaijo Re celebrates the region's unmatched royalty, creating an atmosphere that pulsates with the energetic spirit of Rajasthan. The video subtly highlights the state's rich heritage, featuring Rajasthani fabric-based camel art and the symbolic handkerchief, representing tradition and personal choice within the narrative.

The Leta Jaijo Re music video beautifully captures the vibrant spirit and cultural richness of Rajasthan. Crafted by National award-winning composer and producer Shashwat Sachdev, the music seamlessly merges traditional and modern elements to offer a distinct auditory experience. Sunidhi Chauhan's captivating vocals and dynamic stage presence enthrall the audience. The lively procession by the Kawa Brass Band and the compelling performances by the Manganiyars create a stunning audio-visual feast that bridges the timeless and the contemporary. The set design is adorned with Soof embroidery, terracotta wall hues, frescos, and traditional flooring patterns, enhancing the visual appeal.

Shashwat Sachdev also shares his experience while shooting the song,"I am honored to present Leta Jaijo Re and to work with my Childhood hero Sunidhi Chauhan and my musician friends. This song is a beautiful blend of my childhood memories and of Rajasthan's rich musical heritage through contemporary sounds. Our aim was to create something that resonates with audiences today while paying tribute to my own heritage, my journey and timeless traditions of the Manganiyar community and the legacy of Indian music."

Listeners can enjoy Coke Studio Bharat on all major audio OTT platforms, including Spotify, Gaana, Saavn, and Wynk Music. The creation and distribution of the show are expertly managed by UMI, which has collaborated with Colosceum Media for video production, bringing Ankur Tewari's vision to vibrant life.

Coke Studio Bharat Season 2 transforms the musical experience, innovating with visual storytelling to captivate audiences and broaden its narrative scope. This season celebrates India's rich musical diversity with a Gen Z focus on emotions such as joy, sorrow, and the fast-paced nature of modern life.

Led by creative visionary Ankur Tewari, the outstanding team includes acclaimed lyricists Swanand Kirkire and Kausar Munir, as well as award-winning sound engineer and music producer KJ Singh.