Shefali Shah On Importance Of Content Quality In OTT At Dish TV Smart+ Event

Dish TV, a leading DTH provider in India, has introduced a novel initiative named 'Dish TV Smart+' to transform the entertainment landscape. This service blends TV and over-the-top (OTT) content, offering unparalleled convenience and flexibility. It allows subscribers to access diverse entertainment options on any screen, eliminating the need for additional costs. This move signifies a significant shift towards more personalized viewing experiences.

The 'Dish TV Smart+' service is available to all Dish TV and D2H customers, including both new and existing subscribers. They can now enjoy popular OTT apps alongside their regular TV subscription packages. The service extends across various platforms, including Watcho-the OTT Super App, smart devices, set-top boxes, and smart Android STBs. To enhance user experience, Dish TV is also partnering with leading TV and Mobile Original Equipment Manufacturers (OEMs) for seamless integration.

Actress Shefali Shah, who unveiled the 'Dish TV Smart+' services, shared her views on the importance of content quality over the platform. She highlighted the added value that bundling services offer to customers, likening it to a comprehensive movie experience with additional features. Shah commended Dish TV for leading the charge with this innovative service.

Manoj Dobhal, CEO of Dish TV India Limited, commented on the launch, emphasizing Dish TV's role in evolving the entertainment consumption habits of viewers. He highlighted the goal of 'Dish TV Smart+' to set a new benchmark for immersive and accessible entertainment. Dobhal pointed out the challenge consumers face with the plethora of options available and how 'Dish TV Smart+' aims to offer a simplified and holistic entertainment solution. He underscored the importance of both traditional television and OTT platforms in today's digital age and expressed confidence that this initiative would reinforce their relevance.

This strategic move by Dish TV to launch 'Dish TV Smart+' services is set to redefine how entertainment is consumed in India, promising a smarter and more inclusive viewing experience for its customers.