'Very Demure, Very Mindful': Who Is Jools Lebron? Meet The Trans Influencer Behind The Viral Trend; DEETS

Meet Demure Trend Creator Jools Lebron: 'Very demure, very mindful... cutesy'... if you haven't heard about this before, you might be living under a rock! The viral 'demure' trend has taken over the world by storm and is trending all over the internet. But what is 'very demure, very mindful' trend? For those who are out of the loop, we bring you the coop about the latest viral trend and the face behind it. Read on...

'Demure': What Is The Trend All About & Why Is It Going Viral On The Internet?

First things first... what does 'demure' mean? Well, the term is all over the internet now. It's catchphrase that means being 'mindful', 'modest', 'considerate' and most importantly, not doing too much. It all started when Jools Lebron, a beauty influencer, shared a TikTok video of her, showing off her makeup skills and outfit on how to nail the everyday look at work.

Check out the viral video below:

"You see how I do my makeup for work? Very demure. Very mindful," she is heard saying in her video. Ever since then, several meme pages, including Hollywood stars, have hopped onto the viral 'demure' trend and how.

Who Is Jools Lebron? Meet The Face Behind The Viral 'Demure' Trend

Earlier this month, Jools Lebron took to her TikTok account and shared a video og her elaborating her approach on how to look 'demure' and 'mindful' at your work. Little did she know that she would become an overnight sensation over the Gen-Z slang. The video has gotten over 2 lakh likes on Instagram and over 2 million likes on TikTok.

Back in March 2023, the transgender influencer Jools Lebron got candid and shared her journey of coming out of the closet in one of her videos. In addition to her 'demure' videos, she also creates makeup tutorials and GRWM (get ready with me) videos on TikTok and Instagram. Before becoming an internet sensation, she has also collaborated with the iconic makeup guru Patrick Starr for a beauty campaign.

Jools Lebron Instagram Id, Makeup Videos & More

Currently, she has over 109k followers on Insta and nearly 2 million followers on TikTok. In one of her videos, she also spoke about her love for American Girl dolls. Apparently, she has a custom-made Beyoncé one and even transformed one to look like Joe Jonas.