Josh Joins the Rhythm: A Partnership With The Soul Local Music Festival

Kolkata, January 2025 - Josh, India's fastest-growing short-video app, partnered with The Soul Local (TSL), Kolkata's very own homegrown music festival, to celebrate music, culture, and community. This marks the second consecutive collaboration between Josh and TSL, following their successful partnership at TSL 4 in December 2022.

The fifth edition of TSL, held on January 18 and 19 at the Aquatica Grounds, was a resounding success, with over 14,000 attendees flocking to the festival over two days. As the online partner for the event, Josh was proud to support TSL's mission to promote and celebrate the vibrant cultural heritage of Kolkata.

The festival featured an incredible lineup of artists, including Arko Mukhaerjee, Lakkhichhara, Mame Khan, Seedhe Maut, and Papon, among others. Josh creators were given exclusive access to the festival, where they could capture and share their experiences with their followers.

At Josh, we believe in empowering our creators and providing them with a platform to showcase their talent. Our mission is to create a community that fosters creativity, passion, and success. By partnering with TSL, we aimed to provide our creators with a unique opportunity to experience and showcase the vibrant culture of Kolkata.

Aparna Reddy, a popular Josh creator, was thrilled to be a part of TSL. "I'm so grateful to Josh for giving me the opportunity to experience TSL," she said. "The energy of the festival was infectious, and I loved capturing and sharing it with my followers."

The success of TSL 5 is a testament to the power of music and culture to bring people together. We're proud to have partnered with TSL once again and look forward to many more collaborations in the future.

Join the conversation and follow Josh on social media to stay updated on the latest news, trends, and creator showcases.