Myntra GlamStream Fest Highlights: Kartik Aaryan Joins Himesh, Malaika Steals Show With Sexy Red Look

The Myntra GlamStream Fest 2025 made a grand entrance at Mumbai's MMRDA Grounds on November 16, turning the city into a hub for fashion, beauty, lifestyle, and pop culture. Approximately 10,000 people attended, with over 30 top brands and more than 3,000 creators participating. This festival has become a key event on India's cultural calendar, highlighting Myntra's dedication to supporting India's vibrant creator economy.

From the start of the event, fans and creators were immersed in brand experiences that filled the day with energy. The festival featured zones like beauty bars, styling studios, virtual try-ons, content booths, and unique installations from brands such as Pixi and Dermaco. These interactive areas were designed for discovery and storytelling, resonating particularly well with Gen Z attendees who value hands-on experiences.

High-Energy Performances at the Main Stage

The main stage was the festival's cultural epicenter with artists delivering powerful performances of iconic anthems. Shalmali Kholgade, Paradox, Kushagra, Pragati Nagpal, Maahi, and Arjun Tanwar performed across pop and indie genres. Himesh Reshammiya also graced the stage, creating one of the evening's most memorable moments. His performance captivated thousands who sang along to every tune.

A surprise appearance by Kartik Aaryan further electrified the audience as he joined Himesh on stage for beloved tracks like "Dil Ke Taj Mahal Mein." This moment significantly boosted the festival's cultural impact. The red carpet added to the glamour with celebrities like Malaika Arora and Tripti Dimri showcasing standout looks that embodied the fest's spirit.

Myntra Grazia Glammy Awards 2025 Winners

As night fell, attention turned to The Myntra Grazia Glammy Awards 2025 celebrating India's influential creators in fashion and culture. Held on the main stage, awards honoured excellence in categories such as Beauty Creator of the Year awarded to Amulya Rattan. Vishnu Kaushal received Viral Creator of the Year while Palak Tiwari won Next Gen Star award.

The inaugural Myntra GlamStream Fest successfully transformed large-scale fashion culture in India through creator-powered events. With high-energy performances and brand experiences focused on creators, it reinforced Myntra's leadership in supporting user-generated content (UGC) and influencer ecosystems.