Punjab Kings Loops In Sahiba Bali To Create Their Marketing & Digital Content;Shreyas Calls Her A Lucky Mascot

Punjab Kings, the popular IPL franchise, has officially onboarded the internet's crush and everyone's new favorite sports presenter, Sahiba Bali, as their marketing and digital content curator. This IPL season, Sahiba will be catching all the behind-the-scenes action, bringing fans closer to the team with exclusive content and fun-filled player interactions.

As part of this collaboration, Punjab Kings has introduced a brand-new digital segment, "Kandid with Kings ft. Sahiba Bali," where Bali will offer fans an insider's look at the squad through candid conversations, engaging challenges, and unfiltered BTS moments.

Expressing her thoughts on working so closely with the players, Sahiba commented, "With my love for cricket, brand building, and content creation, this just seemed natural. Punjab has been the original IPL team - they had never won a title, but this year, I have a strong feeling about winning. Grateful to Satish Menon, the owners, and Saurabh from PBKS for trusting me with this."

The team announced a special Instagram reel featuring Sahiba, where she was seen in a lively exchange with the players, such as Shreyas Iyer, Harshdeep Sing,h and Shashank Singh. In a lighthearted moment, cricketer Shreyas Iyer even called her a lucky mascot, adding to the excitement surrounding the new segment.

Stay tuned for all the action, laughter, and unfiltered conversations. Watch the fun video here: