CamelPhat, Divine, Nucleya, Sanju Rathod Unite For Mr. Belt’s First-Of-Its-Kind ‘The MIX’ Festival

The MIX, a new Mumbai Indians Experience, is set to give fans a different way to engage with the team, combining cricket culture, music and lifestyle at Jio World Garden in Mumbai on 21-22 March 2026. Created jointly by Mumbai Indians and BookMyShow Live's BrandLabs, The MIX is planned as a two-day festival that blends sport, live performances, experiential zones and exclusive merchandise, giving the MI #OneFamily community a space that extends far beyond match days and stadium stands.

The MIX festival lineup and cricket culture crossover

The MIX line-up places global and Indian music names alongside local creators, reflecting Mumbai’s layered culture. CamelPhat, Divine, Nucleya, Sanju Rathod and Mr. Belt & Wezol lead the billing, with support from Mumbai electronic acts Suggahunny b2b Hamshyre and genre-shifting selector GauriWho, mirroring the team’s intensity through raw, high-energy sounds.

CamelPhat bring an international element to The MIX, with the GRAMMY-nominated UK duo recognised for tracks 'Cola’ and 'Panic Room’ and long, melodic house sets that rise into euphoric peaks, while Dutch duo Mr. Belt & Wezol add their familiar house sound to the weekend’s roster.

The MIX music, youth culture and fan experience

At the core of The MIX’s programme sits Divine, whose work carried Mumbai’s gullies to the global stage with anthems such as 'Mere Gully Mein’, 'Sher Aaya Sher’ and 'Mirchi’; Divine’s live shows mix nostalgia, storytelling and intense energy that connect strongly with young audiences across India.

Nucleya, another key name at The MIX, is known for blending desi flavours with bass-heavy global beats on tracks including 'Bass Rani’ and 'Laung Gawacha’, and arrives at the festival on the back of a high-voltage appearance at Lollapalooza India 2026, adding further weight to the electronic side of the event.

The MIX programme also features Sanju Rathod, whose songs have turned into widely recognised earworms by merging regional writing with modern pop hooks, alongside Suggahunny b2b Hamshyre and fashion-forward, genre-fluid tastemaker GauriWho, together tracing the sounds of street, bass and digital-era culture through a single Mumbai weekend.

Event	Dates	Venue	City
The MIX (A Mumbai Indians Experience)	21-22 March 2026	Jio World Garden	Mumbai

The MIX fan engagement vision and BrandLabs role

A Mumbai Indians Spokesperson said, "The MIX represents the next chapter of MI's fan engagement journey. Cricket will always be at our core, but today's young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways."

Explaining BookMyShow Live’s approach to The MIX, Owen Roncon, Chief of Business - Branded IPs, BookMyShow, added, "The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we've set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we're bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative."

The MIX sits within Mumbai Indians’ broader move from a cricket-focused identity towards a wider lifestyle and cultural presence, aiming to build a living ecosystem where sport, creativity and community intersect, and where the idea of belonging to the #OneFamily universe continues both on and off the pitch.

For BookMyShow Live, The MIX is part of BrandLabs, the newly launched creative solutions arm that designs branded properties and cultural experiences at the meeting point of entertainment, technology and commerce, using collaborations with partner organisations to build formats that speak to changing fan habits.

The inaugural edition of The MIX will gather players, artists, content creators and supporters in a shared space that highlights how modern fandom in India is expanding beyond watching matches, while tickets for the festival are already available exclusively on BookMyShow, one of the main entertainment ticketing platforms in the country.